Storytelling Built For Innovation

Spendlove and Lamb helped our committee identify their common purpose and key message, which individual members then built their personal story around. We have used this to tell stories to 20 different internal teams in our organisation, resulting in a massive shift in attitudes and support for what we are trying to change. Our narrative strategy has gotten everyone on the same page and identifying what’s interesting about our story or message. Cutting through the ordinary to find the extraordinary.

“Especially when encountering resistance to something, you can counteract that alongside the usual community engagement to get people on board with the change. If you want to shape the outcome, you have a better chance of doing that through the story.”

Megan has the capacity to gather threads and weave a story; a good story. Her ability to listen and hear and then articulate what is important, really important, is nothing short of amazing. As a new business, the narrative strategy for my marketing provided me with a solid marketing tool which gave me confidence moving forward. Three years on, I regularly come back to the plan for clarity and confirmation that I’m on track with future planning.

What’s been nice about this whole journey is how naturally Megan pulled out the core aspects of who I am. I can articulate my personality without sounding like everybody else. In the past, I’d struggled with replicating other aesthetics. But this is my personality.