Virginia E. Richardson, Disability Community Inclusion Metroaccess, Mornington Penisula Shire

Spendlove and Lamb helped our committee identify their common purpose and key message, which individual members then built their personal story around. We have used this to tell stories to 20 different internal teams in our organisation, resulting in a massive shift in attitudes and support for what we are trying to change. Our narrative strategy has gotten everyone on the same page and identifying what’s interesting about our story or message. Cutting through the ordinary to find the extraordinary.