Your Story Is Your Future
Welcome to the golden age of storytelling. We are standing on the precipice of a new world order, where visionaries will lead through their ability to tell stories. Storytellers are powerful. They create the world that we live in now and the one to come.
Innovation relies on a clear vision for the future. This is true for start-ups to established businesses who are experiencing technological disruption. There isn’t any industry or company that is not affected by the rapid change ahead. How do we understand a future that is changing at unprecedented rates?
Part of predicting the future is having intimate knowledge of our current moment in time. The present moment is all that we truly ever have. The past is gone, and the future is always one step away.
Success is built by focusing on the next five minutes. The minutes become hours, the hours become days and the days become your future. Understanding how to maximise each moment in time is how great movements, companies and services are built. We give you the tools to make every moment count for the whole organisation.
Defining our current moment in time is what all great storytellers do. They capture the moment they are in so well; it becomes timeless. Timeless means anyone can understand what it would be like to live in the world that the storyteller portrays.
For Example –
Charles Dickens portrayed the struggles of living in England for the lower classes so well that anyone, anywhere in the world can read his work and be transported back to the streets of Victorian London
Star Wars takes place in a galaxy long ago and far away, but the clash between good and evil is a struggle that applies to every time and place in history
Shakespeare’s Elizabethan cultural moirés and ethics were so well defined that his work continues to resonate as we understand the universalities of humanity’s struggles, then and now
Stories are not born in a magical puff of smoke; they are created with a process. Our Strategic Narrative Sessions produce clarity around a moment in time, defining the story of an organisation so it can move into the future.
This means understanding a business’s story. It has a cast of characters, and plot lines that contain twists and turns. An authentic and well-crafted tale makes your company a strategic main protagonist. As the narrative unfolds, each chapter moves the organisation forward into its desired future state.
A strong story with a sticky message is essential in the attention economy. Attention leads to retention in your client or customer’s memory, the most precious real estate that you can own.
A strategic narrative can assist you at any stage of your business growth.
Starting a new venture and need funding?
Ramping up your sales team to meet targets?
Manage growth and culture change with the new direction and story for the business?
Marketing and sales going through the roof? Experience the next level magic that story refinement can bring!
Storytelling is future proofing your brand.
It is possible to copy a website’s look and feel. A competitor may develop a similar product or service. But no other business will have the experiences or diversity of skills of your unique story. Harness the power of your business’s future.
We are expert storytellers that build relationships to take your business into the future.
Read our storytelling case study on how FacebookLive impacted this business.
Check out our products and services!