Narrative strategy and storytelling for businesses that are daring to create new realities and futures!

We help teams and organisations engineer story-based insights into the buy-in and communication strategies they need to produce the solutions of tomorrow.

We are expert storytellers that build strategic messaging to move you into your desired future.


If you are disrupting the world in the following ways, we want to hear from you –

Innovation

Human Centred Designers

Culture Creators

Change Advocates

Visionary Leaders

Rebels and Misfits…

We have told stories with –



You are creating innovative products and services that will solve big problems.

We use the power of storytelling to help you achieve your goals with –

  • Innovation Storytelling Frameworks: Workshops and training specifically for innovation and human centred design practitioners
  • Content and Communication: Telling the story of your ongoing innovation journey, products and services
  • Design Fiction: Illustrating the stories of the future to come in pitches, marketing, internal communications and organisational buy in

Check out our services:

It is possible to make an authentic, provoking and entertaining story from anything – even an alcohol harm minimisation project. The Narrative Strategy has helped me understand the importance of using story to help create culture change. An authentic story makes people want to be a part of the experience and they start to see the narratives in their own lives.

Davey Wilson, Health Promotion Officer, City of Whittlesea

Megan brings an energy and overt love for her work to her workshops, which creates a level of learning and enjoyment rarely seen. I was a participant in one of her workshops and got so much out of it that I engaged her for our team.

Cam Birrell, WorkSafe Victoria

Megan has the capacity to gather threads and weave a story; a good story. Her ability to listen and hear and then articulate what is important, really important, is nothing short of amazing. As a new business, the narrative strategy for my marketing provided me with a solid marketing tool which gave me confidence moving forward. Three years on, I regularly come back to the plan for clarity and confirmation that I’m on track with future planning.

Angie Chong, The Humble Dumpling


“Storytelling in programs I worked on in the past was always an afterthought.  Megan has helped me understand the importance of building the right narrative and scenario to fit the vision of my product. I was very impressed with how she facilitated workshops with my project team and found her methods of gathering insights and turning them into scenarios engaging and thoughtful. “

Arnold Florendo,​ Digital Product Manager, Movember

Working with Spendlove and Lamb developing a narrative strategy was an extremely insightful process for my coaching business, The Main Protagonist. She focused on getting what was already on the inside of me, out and expressed in a professional way. I felt that my voice online has become more authentic – less “trying hard” on my part.
I found the tactic of using stories to be very helpful and as a coach, I find it makes my audience respond more honestly as well.
We can waste a lot of time, doing things the wrong way, and wonder why we don’t get the response we want. So I highly recommend getting an expert like Megan to show you how to do it well

Cece Ojany-Bekhor, Director & Accredited Coach, The Main Protagonist Coaching

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