Narrative strategy, communication and storytelling challenges for organisations that need clarity, alignment and action now!

    We use narrative strategy, strategic messaging, and gamified storytelling challenges to uncover the real stories shaping your organisation. This approach helps you respond with more clarity, connection, and confidence.

    Build your stories into narratives that solve the problems of now to change your tomorrow.

    Story is strategy

    When organisations struggle to communicate clearly, gain buy-in, lead change or bring people with them, the issue is often not just messaging. It is narrative.

    At Spendlove and Lamb, we help organisations understand the stories already shaping behaviour, culture and decision-making. Then we turn those insights into practical narrative strategies, stronger messaging and engagement tools that help solve real problems now.

    Our core services

    Narrative Strategy
    We help organisations make sense of the stories influencing their teams, stakeholders and communities. By identifying the narrative patterns already at play, we create strategic frameworks that support clearer communication, stronger alignment and more effective action.

    Storytelling Challenges
    Our storytelling challenges are structured engagement experiences designed to gather real insight from people in a way that feels human, creative and useful. Through short prompts, reflections, images or video responses, organisations can uncover key themes, identify barriers, understand sentiment and reveal the larger narrative shaping a team, project or community.

    Strategic Messaging
    We turn complexity into clear, compelling language. Whether you are launching an initiative, leading organisational change, building internal culture or engaging external stakeholders, we help you develop messages that people understand, trust and remember.

    Workshops
    Our workshops and training programs help organisations understand the stories influencing behaviour, decision-making and engagement in the present. Combining expert facilitation, narrative strategy and structured storytelling processes, we equip teams with practical skills, surface meaningful insight and create the clarity needed for stronger communication and action.

    Strategic narrative helps you respond to what is happening now

    The challenges facing organisations and communities are immediate. Change fatigue. Disconnection. Misalignment. Confused messaging. Low engagement. Resistance to new ideas.

    Strategic narrative helps you understand what people believe, what stories are blocking progress, and what new narrative needs to be built to move people forward.

    Storytelling is a strategic tool for solving real problems in real time.

    Who we work with

    We create strategic narratives with organisations navigating change and complexity. They require story-based insights from engagement and communication solutions.

    Our clients include:
    Businesses and founders
    Local councils and government teams
    Education providers
    Innovation and design teams
    Culture and change leaders
    Community engagement professionals
    Purpose-led organisations
    Visionary leaders, rebels and misfits doing meaningful work

    We have told stories with –

    We use the power of storytelling to help you achieve your goals to:

    Clarify your message
    Build buy-in around change
    Improve communication across teams and stakeholders
    Uncover story-based insight from lived experience
    Strengthen engagement and connection
    Surface the themes shaping culture and behaviour
    Create a stronger shared narrative for action

    Why us?

    We use story to create strategic movement

    We are expert storytellers and narrative strategists who help organisations move from noise and complexity to clarity and action.

    Our work combines storytelling, strategy, engagement design and communications thinking to help you solve present-day problems with humanity and precision.

    Our services:

    Narrative Strategy

    A narrative strategy creates a structure for ongoing communication and relationship building. The system guides storytelling in a purposeful way to connect with your target audience and allow them to become part of your story.

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    Story Coaching

    Our story coaching service offers personal branding, professional development, and organisational communication strategy. From writing a personal story to a presentation, we have a solution to help you stand out. In this exciting commercial environment, it is more important than ever to effectively present a unique story to the world.

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    Workshops

    We don’t teach people how to use storytelling. We teach people how to think about using storytelling! From Creativity and Innovation to Empathy and Storytelling, we teach you how to confidently communicate! Note: All Workshops Can Be Conducted Virtually. Please get in touch for more information! All the current out-of-the-box products listed below can be…

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    Case Studies

    We love creating strategic narratives for our clients. Read our full case studies here.

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    Testimonials

    What’s been nice about this whole journey is how naturally Megan pulled out the core aspects of who I am. I can articulate my personality without sounding like everybody else. In the past, I’d struggled with replicating other aesthetics. But this is my personality. 

    Stacy ‘Murph’ Murphy, Strategic Experiences Designer

    “I appreciated the thinking space the process with Megan created for me. Her process and prompts helped me to clarify my work in a way I wouldn’t have been able to do on my own.  I valued the time to ‘think out loud’ and be pushed to think more deeply about what was coming up. It offered a lot of value, not only for the content we created together but overall how I position my work.” 

    Seanna Davidson, the systems school

    “Especially when encountering resistance to something, you can counteract that alongside the usual community engagement to get people on board with the change. If you want to shape the outcome, you have a better chance of doing that through the story.”

    Gillian Saxon, Change and Engagement Lead, Victorian Public Sector Commission


    “Storytelling in programs I worked on in the past was always an afterthought.  Megan has helped me understand the importance of building the right narrative and scenario to fit the vision of my product. I was very impressed with how she facilitated workshops with my project team and found her methods of gathering insights and turning them into scenarios engaging and thoughtful. “

    Arnold Florendo,​ Digital Product Manager, Movember

    Megan brings an energy and overt love for her work to her workshops, which creates a level of learning and enjoyment rarely seen. I was a participant in one of her workshops and got so much out of it that I engaged her for our team.

    Cam Birrell, WorkSafe Victoria

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      Stories From The Lamb!

      We love telling stories, read our latest blog posts!
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