Live a good story. Bend the rules. Take a calculated risk.

To have a good story to tell, you must be out there living it. Your narrative is what binds you to other people. These connections build relationships which in turn can build your business.  Get out there doing, talking and meeting people.

Stop worrying about industry terms and buzz words and focus on showing people what you do with your actions. And then use authentic language to describe it.

Forget about adjectives, like passionate, unique or driven and show them with sentences like, ‘Sometimes going against the current is the best way to get things done’.

So tell me, no show me, what you did today…

Illustration Raymond Shepherd

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