Story: A Tool For Design Lead Innovation


Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race.

Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring outer space. Russia had sent the first cosmonaut into space. Since that first was taken, he decided that the USA would be the first nation to send a person to the moon. 

One day he delivered a speech to inspire all in the land to dream as big as he did.

“We choose to go to the moon! We choose to go to the moon, not because it is easy, but because it is hard.”

 NASA and the government and many, many others worked for seven years to turn that statement into a reality.

Because of that they worked and worked and worked until one day, a man called Neil stood on the moon and said, “That’s one small step for man, one giant leap for mankind.”

Until finally they learned that all innovations start with a vision for a future. If that vision is stated clearly and shared with passion that future can become reality.

Does this story sound familiar? Yes of course it does, it is the story of the space race in the ’60s that resulted in the first moonwalk. A dream that has long fascinated humanity and finally one day became reality.

That is not the only thing that should feel familiar, let’s examine the story structure itself. If you have seen any Pixar movie, you would have seen this sequence played out –

Once upon a time there was __________________

Every day, ________________________________

One day __________________________________

Because of that, ____________________________

Until finally _______________________________

Pixar uses this formula to tell all of its stories. The character and plot changes, the structure is the same.

For anyone working in innovation, working within an established structure to produce vastly different outcomes should feel familiar. Innovation projects work with its own framework, it is known as the double diamond of design lead innovation.

Story is an core part of the design process.

The double diamond creates a framework for innovators to solve complex problems in a process focused manner. What if there was a structure of gathering and telling stories that strategically worked within the double diamond process of innovation? What if I could you that such a framework exists? But first, a story…

Why Innovation Needs Stories

Innovators are at their core of their beings’ explorers. They are willing to go where no one has gone before, to visualise a future that others would say was impossible and make it their job to make those crazy visions into a reality.

How do you make a new future feel real? We must be able to state our goals as a vision with a mission for the future. We then must be able to connect the dots between where we are today and our desired future state.

In 1805 the explorers Louis and Clark were looking for inland waterways to connect the Mississippi to the Pacific Ocean in the newly acquired Louisiana Purchase. Their mission was to explore the unknown territory, establish trade with the first nation people and affirm the sovereignty of the United States in the region.

Every day on their journey they wrote in their journals the things they did, the places they saw and what they learned. This helped them understand not only where they had been, but where they were going. These stories gave their journey meaning. The mission included establishing trade with the first nations people, in order to do that we must record stories about the people they meet so they can share all of the important information back to the US government.

Let’s dissect this exploration into three different story tools that slot into the innovation process.

Using The Ancient Wisdom of ‘Story’ To Shape Our Future

Innovators are the explorers of the new world and not the new world as in Christopher Columbus discovering America. The new world of the future, the world that is yet to come. The wisdom of our ancestors is important for shaping our future. They intrinsically understood and used the power of storytelling to navigate the world, because well, there was nothing else. Story was the most powerful tool on the planet, and what guess what it still is!

Bold statement, but true, I will lay out the process below:

Creating the Future Ideal State with Strategy Narratives

  • Establish your grand Vision and Mission For The Future, when JFK declared America’s vision to set foot on the moon, he was making a stance to inspire the nation.
  • This vision is co-created with the whole team and ideally the organisation
  • This is critical to get buy-in from the greater organisation, it answers the question of what we are working towards together and creates the critical empathic buy-in is necessary to move a project forward

Building Proposals and Progress Updates with Storytelling

  • Creating simple story-driven content as opposed to a long report that is hard to understand, read and digest. Stories create accessible, interesting and digestible content. This keeps the team and organisation abreast of the changes as they are happening.
  • To motivate your team or organisation, people must see progress to feel inspired to continue through the murkiness of exploration. Remember the journals of Lewis and Clark? This is exactly the same concept! Reflecting on the day to day creates meaning and provides insights. What are we doing? Are we headed in the right direction? And most importantly the meaning behind why we are on the journey.

Gathering Deep Customer and Coworker Insights with Short Antidotal Style Stories

  • Check-In interviews with team members who are actively using the innovations in their work. This is key to chronicling the ongoing stories for use in reports and other updates
  • All explorers must understand and share learnings along the journey. It is impossible to achieve great things if you are not aware of all the details. Think of the level of detail that the engineers had to operate under to get to the moon. Without computers. Without the intimate knowledge of every step from all key players, they would not be able to understand what went right and what went wrong.

And Then What Happened?

According to master storyteller and novelist Neil Gaiman, the most magical phrase in storytelling is, ‘And then what happened?’

This a magical phrase because it means you have the audience hooked. And now I am hoping that you are asking the same of the process outlined above. So now what happens?

I will be presenting a talk with a special collaborator, Marco Regis, in Melbourne in June on this topic. I would love to send you the details and invite you along. Simply fill out the formand I will be in touch.

Or for a one on one chat, get in touch here, I always love talking story!


Why is ‘Just Do It’ more than a tagline, how is it a Narrative?

In this examination, I deconstruct Nike’s Narrative of ‘Just Do It’. We look at how this simple statement acts as a bridge between its external communications and it’s internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company and then invites their customers and clients through their marketing channels to join in that vision. This creates a seamless experience and places their customer center stage. Not only is ‘Just Do It’ a marketing tagline. It makes the Nike customer the main protagonist of their stories.

Narrative and Tag Line: Just Do It

Definition: What is a narrative? A narrative is an un-resolvable statement that drives a collection of stories forward.

Why is ‘Just Do It’ more than a tagline, why is it a Narrative?

Because it is a statement with no answer. It is open-ended and it is up to the viewer or listener to fill in the blanks.

Let me elaborate, if I said to you out of the blue, just do it. Your answer could be any number of things:

“Just do what?”

“For how long?”

“Why?”

You would have no idea what I was talking about.

But in the context of a story about sports or an active lifestyle, it could mean anything from –

Just get off the couch and go for a walk

Sign up for that Marathon

You can win this competition

The list goes on and on…

And that is the point!

This is how Nike has been able to use the same tagline for so long, it can evolve with the brand.

Simple open-ended taglines can also be a narrative. And a narrative is what lifts a brand from a product or service into a movement.

That is their external marketing. Let’s look at how that relates to their internal communication structure. How does the narrative work with the brand’s Vision, Mission, and Values?

A good narrative should be able to sit at the very top of the Vision, Mission and Values. It shelters them like the roof of a house and holds all of it together. Let’s examine the components of Nike’s internal communications structure and see how it relates to its external brand statement of ‘Just Do It’.

Vision Statement
Definition: A Vision Statement is a dream for a future.

Nike’s vision statement is ‘To remain the most authentic, connected, and distinctive brand.” The business continues to apply this vision statement to the way it tells stories and sells its products. This vision statement was emphasised in the corporation’s global growth strategy for 2015.

Let’s dissect the following words of Nike’s corporate vision statement:

  1. Authentic
  2. Connected
  3. Distinctive

Nike wants to be seen as real, have multiple touch points with their customers and be unique. This mission statement also uses the word, remain. This is key in understanding that they already see themselves as the market leader and in the vision for the company’s future they are going to continue to hold their space.

A good vision statement should represent an ideal future, a place that cannot be reached and should always be strived for.

Mission Statement
Definition: A mission statement reflects the day to day strategic plans that a company or business makes to continually move towards their view for the future represented in the vision statement.

Nike Inc.’s corporate mission is “To bring inspiration and innovation to every athlete in the world.” The company further states that everybody is an athlete, based on Nike founder Bill Bowerman’s statement, “If you have a body, you are an athlete.” This mission statement represents the company’s strategic goal of reaching out to the global leisure and sports footwear, apparel and equipment market. The following main components are in Nike’s corporate mission statement:

  1. Inspiration
  2. Innovation
  3. Every athlete in the world

It is important here to note what has been left out. They do not mention footwear, apparel, and equipment anywhere. This is a wise strategic move if they wish to provide services in addition to products in the future. For example, smart sportswear with monitoring and feedback through software may be a core service in Nike’s future.

The point here is that there is room to grow and move.

A good mission and vision statement should not be revised every year. It should have enough room to grow so it stays true for the foreseeable future. It should be as short as possible so it is easy to remember and repeat.

For a business to be a truly powerful communicator it must co-create their future with their clients and customers, a cohesive narrative is what holds it all together.

The question now is does ‘Just Do It’ sit cohesively at the top of the framework we just explored? I would answer yes. ‘Just Do It’ does encourage authenticity and connection. If we look at the Vision statement it is inspirational and does provide room for innovation.

Want to learn more about how your business narrative can work for you? Get in touch for a free consultation.

A Story About The Power Of Story

“Don’t ever underestimate the power of a story. Even if the story has to do with bacterial infections and chickens,” Josh Muccio, host of The Pitch.

The Pitch from Gimlet Media showcases founders of start-ups as they sell the story of their business to a panel of investors. This podcast illustrates the real-world application of what a good story does for a business.

In this episode, a scientist Amado Guloy is trying to explain how his startup Rex Animal Health combines farm animals and big data. His explanation focused on data, science, and numbers. The investors interjected every few seconds struggling to understand what his business did until he told the following story.

“Rex can reduce the risk of disease, improve the treatment of health problems, and ultimately deliver more animals from farm to table. I’ll just give you a use case of something that we did. There were chickens with a high incidence of really bad bacterial infection. And unfortunately, a lot of the drugs weren’t working because it was an antibiotic-resistant bacteria. So, we took a step back and looked at the data in total. We realised the ones that got an infection, got it through a skin lesion. Long story short, we found out it was genetic and the chickens that got it had that deficiency.”

The investors let out a collective “Ohhhh!” as the light switched on for them. That story explained why Rex exists, what it does, and now they’re ready to do what they do best. Start poking holes in the business.

We like to imagine that investors are only interested in numbers, plain and simple. But they need a short and simple story to give those numbers meaning. A concise story helps create the value of the business, especially if you are looking for investment.

Storytelling is really story-selling. Showing people with a clear story helps your customers, clients and coworkers will understand what you do and why they need it.

Don’t let storytelling be a struggle, join me at General Assembly in Melbourne on March 13th, 2018 to Discover Your Business Narrative.

Learn Storytelling: Set The World On Fire Like Elon Musk

 

With the launch of The Boring Company, Elon Musk shows us he is all about the underground, including his marketing. The Boring Company is developing high-speed travel tubes to help ease inter-city traffic. Also, you can buy a flamethrower on the site. Yep, a flamethrower with the Boring Company logo on the side. Is anyone struggling to make the cognitive leap between a flame-based toy and a high-speed car travel tube?

Want to learn to market like Elon? Sign up here for my free webinar on “Storytelling: How To Dream and Market Like Elon”.

What is this stunt with the flamethrowers all about? He is not looking for funding, the project is privately funded according to the FAQs. If a Flamethrower isn’t really your vibe, you could also purchase a hat with the Boring Company logo. I say could as in past tense, because everything has sold out.

Sold out. Yes, that is right, 50,000 hats gone. As far as the flamethrower is concerned it is $500 to place a pre-order. As to the total amount of pre-orders available, no one is totally sure.

There is a lot of speculation as to why a company that is ‘boring’ tunnels underground to solve growing problem of traffic is selling flamethrowers. At 500 dollars a pop, if they sell, 20,000 that is a solid $10,000,000. A fantastic way to crowdfund a project without giving anyone any actual ownership in the project.

So, assuming this all happens, what has Elon actually sold?

A story.

This is why Elon is an exceptional person. He wants to send us into outer space, underground and to Mars. None of these things have eventuated yet. But the fact that he is consistently able to sell the dream of what is possible and what is to come illustrates his powerful grasp of storytelling.

What does a good story do? It captures the audience’s hearts and minds. What is the story link between flamethrowers and tunnel-based travel? I cannot tell you. Maybe it will become apparent in time.

But the story he was slowly building with a series of tweets starting last year was all it took to get the ball rolling and launch the not so boring, Boring Company.

Screen Shot 2018-02-01 at 1.16.38 pm

He is giving people a narrative to go with the Flamethrower. A flamethrower on its own, confusing, a flamethrower with a hilarious ‘rumour’. Genius!

Elon is often described as enigmatic. A perfect character for a good story. A crafty tale that keeps you coming back for more, is one that is open to interpretation. If it is too straightforward with no mystery to solve, the next shiny story that comes along will steal our attention.

Will we ever know what the link is between Flamethrowers and high-speed travel via tunnels? Probably not and I am not sure I want to know.

In order to consistently sell the ‘dream’ of what something could be, or of what is to come, it is better to leave it open-ended.

This is the best way to sell dreams. Fire up the creativity and the imagination of the audience and then sell their own vision back to them. Even when the projects will take years and the combined belief of millions of people.

We must all dream together to make the future a place we want to live. Whether Elon’s version of the future is the right version or the best version doesn’t matter. What does matter is he is telling the stories of the future he wants to see.

In the future, marketing will be less about how to capture attention. The future of marketing is capturing the imagination. This includes broadening your reach with the city you are planning on building the first tunnel in. Local Politicians in LA are now thinking about banning the toy flamethrower, see the statement from councillor Santiago below. And in the process, more people in LA might learn about the large-scale public transportation solution. Well played Elon, well played.

Screen Shot 2018-02-01 at 1.35.46 pm

That is what Elon Musk is good at. Capturing the imagination of the masses. Getting ordinary Joes thinking that traveling to outer space is something that is accessible to anyone, not just astronauts. Seeing the power of traveling in a car through a tube underground. Living on Mars.

This will not happen unless enough people believe that it is true. The future is like Tinkerbell, if enough people believe, clapping hands is probably optional, it will become reality. Or for the more pragmatic, Henry Ford said, “Whether you think you can or you think you can’t, either way, you are right.”

Capturing the imaginations of your clients, customers and fans is the marketing of the future. And a good story doesn’t have to be clear-cut. In fact, the keys to a good story are tension, interpretation and a clear message.

How do you sell something no one can see or experience if you first don’t sell the dream.

Want to learn to market like Elon? Sign up here for my free webinar on “Storytelling: How To Dream and Market Like Elon”.

What are you waiting for? The future?

The future is made entirely of dreams.

Start. Yours. Now.

Future Proof Your Marketing

“Strong Opinions Weakly Held”

This phrase originated with Paul Saffro, Director of Palo Alto’s Institute for the Future. In a discussion about wisdom, Bob Johansen of the Institute allegedly explained to Bob Sutton that to deal with an uncertain future and still move forward, the Institute advises people to have “strong opinions, which are weakly held.”

Grab a compass and map. Plot your path, but be prepared to change your course when needed.

We are living times that can feel very fast-moving, volatile and uncertain. How do we prepare ourselves for this uncertain future? What skills will we need? What will the job market look like in 5, 10 or even 20 years? What new technologies are being developed that could create a threat to humanity? Where are the flying cars? Come on already I want one!

Ok, jokes aside, the world is changing. The old structures, silos, and routines that are part of most business’s day to day operations are becoming a hindrance to innovation. We are entering a new epoch that values agility, innovation, and creativity.

Welcome to the age of storytelling. We are standing on the precipice of a new world order, where visionaries will lead through their ability to tell stories. Storytellers are powerful. They create the world that we live in now and the one to come.

So Why Learn To Harness And Tell Your Own Story?

Your business’s organic story is unique. Unlike corporate colours, logos or taglines, it is not a conceptual piece of marketing. It is an organic narrative that unfolds with each passing day. It shifts with each decision, such as, new hires and evolving products and services. It cannot be replicated and it cannot be predicted. It must simply unfold. This is truly powerful when future proofing your brand or business. There can be similarities. But there are no two that are exactly the same. No other business has the exact unique blend of human capital and stories that you have.

Part of imagining where the future is going is understanding our current moment in time. To do this well we must understand our business’s story. It has a cast of characters, plot lines and twists and turns. An authentic and well-crafted story makes your business the main protagonist, as opposed to a secondary character. By focusing on your own story you let the narrative unfold and see how it moves you forward.

This unique story woven through content production, internal communications, presentations, and speeches creates memorable experiences. This attention leads to retention in your client or customer’s memory. This is the most precious real estate that you can own.

Storytelling is future proofing your brand. It is possible to copy a website’s look and feel. A competitor may develop a similar product or service. But no other business will have your experiences or diversity of skills of your unique story.

Let your story do the work. An organic story told slowly over time builds solid relationships and trust. A presentation featuring vision and dreams is always more inspiring than a bar graph. All the growth behind the spikes on the chart could not happen without the vision in the first place.

And the vision comes from the people. The empathy and connections formed via a strong story, allows a company to become agile, to reinvent itself as it changes. It works in partnership with the business and walks alongside it as it forges new paths into the future.

As a chronicler of business’s stories, I have seen this magic unfold again and again. And so I am calling all the brave and bold artists, corporates, business owners and change makers! The best way to predict our futures to create it. Let us all join together and tell the stories of the future we want to create. We have never had such an unprecedented ability to influence and affect our world.

And so I ask you, what story will you tell and where will it take you?

I recently ran an event at ACMI in November, The Evolution of Storytelling. I asked my presenters to explore the possibilities of storytelling in the future. Please have a look at the Hashtag on Twitter or on my Instagram.

A Story Bridges The Gap From Innovation To Implementation!

Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish. Or you are proudly rolling out a new project that solves a client’s problem, but they don’t understand how they fit in the solution. The program may be badly needed, but if the people who need your service don’t understand how it helps them, it won’t succeed. It is impossible to sell a product or service if you cannot clearly define it to your ideal customer, clients or co-workers.

Seeing your concept with an unbiased point of view is sometimes called ‘The Curse of Knowledge”.  While you may understand the value that you deliver if you cannot concisely explain why someone needs your offering getting a ‘yes’ can be very difficult. This applies to work colleagues as well to clients. If you cannot convey why a new process is important or what the changes to a program mean it is very difficult to get people to comply.

We can solve this problem with a strategic narrative.

A narrative strategy distils a complex concept into a simple story to create clarity around a project, product or service. This shareable story assists in forming a culture of understanding around your innovative solution to motivate people to get on board.

Let’s explain this in further detail with a simple story.

Your ‘Story’ needs to cross the bridge that divides a ‘New Project’ from the land of ‘Implementation’. Once the ‘Story’ journeys across this bridge it explains where it is going to people in the land of ‘Implementation’. ‘Story’ is successful on its journey because people in ‘Implementation’ understand how they can help it on its way.

This is how a story can work to bridge the gap between a new product or service and being embraced by clients, colleagues or the community.

True innovation relies on a clear vision for the future. This is where understanding your unique story becomes truly powerful.

Stories are not born spontaneously in a magical puff of smoke; they are shepherded into the world by a guide and supported by a flock. This shepherd is a strategic narrative advisor who creates clarity around the story of your work so it can move into the future.

Creating the world that we will live in tomorrow requires a bridge to connect your vision to a community. Let your story do the work for you.

Let’s chat! Schedule your 15-minute strategy call now!

20 Followers = 20K

Can a Facebook page with 20 followers, make a sale of $20k? This one did.
 
How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them.
Our primary audience was tiny and we knew them well. We were able to provide our followers with stories and information that we knew they would find interesting. Because the content was welcomed, we were able to create the mutually beneficial conversations. That is the power of going live. It replaces ‘what does the data say’ with ‘what does the audience say’.
 
The strategy was to produce a series of Facebook Live sessions every two weeks. Each session featured industry professionals such as scriptwriters, editors, audio engineers, film colourists.
 
Before each broadcast, a promo post notified the small Facebook community of the next date for the live stream. One of these teasers was re-posted seven times. A person who had worked with this staff member in the past saw the post and this resulted in a job worth 20k.
 
This all happened before we went live!
 
The live stream was shared with various industry related Facebook groups. People in the groups asked questions, gave feedback and even suggested topics for upcoming Facebook Live sessions.
 
Target your communication. Know who you would like to talk to, know where to find them and then have conversations. 
 
Engagement = sales!
(At the time of writing the page has under 100 followers and continues to add value to the business)
If you would like to learn how to use Facebook Live storytelling for you business check out my workshop with General Assembly Melbourne!

Psst, Hey Wanna Get High? On Stories?

Stories make us feel good. Yup, that good.

According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV shows and movies, stories have us hooked.

From an evolutionary standpoint getting high on stories makes sense. Stories serve many purposes in society. A few of the primary functions are to educate, inspire, motivate or entertain. A story that creates a shared point of view allows us to see from the same place of understanding. This is key to creating a culture of agreement and shared values.

The following is a story my mother told me about road safety when I was a little girl.

When my mother was a girl she lived next door to a boy who liked to play basketball in his front yard. One day, when he was playing ball, it bounced out into the street. He ran after it, without looking both ways. A car swerved to miss him, but it was too late. He was rushed to the hospital with a broken leg and needed a cast. Even worse than that he needed bed rest and his birthday was a few days away. He had to miss his own birthday party. And that’s why you always look both ways before crossing the road.

When you are a kid death is a big concept to grasp. Even as an adult, it is difficult to come to terms with. But missing your own birthday party? That is terrible, we all know that!

I am now an adult, but I will never forget that story. It has taught me to remember to look before crossing the street and become a useful storytelling tool. Thanks, Mum!

It is a simple story, but the message is clear, ‘Always look both ways before crossing the road.’

Are there any challenges you are facing within your business or organisation? A simple story maybe just the thing you need. Imagine a story that explains how a product or service works, or a narrative that inspires your customers to follow you on a social media storytelling journey.

A narrative strategy could be just the ticket. A narrative strategy uses the power of stories within your personal or professional realm to create a strategic way to inspire, education or motivate your employees, co-workers or clients.

I used the story of the little boy who missed his own birthday to explain how attaching a story to a message is effective. It conveys a message in a memorable and efficient way. The right stories addressing the right pain points within your business or organisation will create the same results.

If you want a hit of story, get in touch about my mini-narrative strategy sessions. I come to your location and run a short session to create a story for a problem that you need to solve.

Feed your story addition with me, it will feel good, I promise!

Who Is The Mysterious Lady?

There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don’t miss it will see a black and white image if they press their eye against it at just the right angle. A magnified image of a woman wearing a peasant style dress with loose dark waves of hair around her face sits within a gold frame.

The woman in the image has a slight smile on her relaxed lips, not unlike that of another mysterious famous lady, The Mona Lisa.

How can one compare the Mona Lisa to a miniature photo of a peasant woman magnified on the bottom of a pipe? The similarity lies not in what it is, but what it represents.

The image in the tiny glass window the size of a hole in a large knitting needle is fascinating. Who was this woman? Was she the wife, daughter or lover of the pipe’s owner? And who was the skilled crafts person who created such a small and perfect magnified glass image on the bottom of this pipe?

This is something that I am not ever likely to find out. That is what makes this story great. It is a mystery with more questions than answers. This pipe and its hidden treasure are very old and the woman, the pipe’s creator and the original owner are all long gone.

A good story does not have all of the answers. A good story leaves something for the imagination of the reader to insert his or her own interpretation into. A story that asks questions allows the audience to create their own meaning in the story.

Who is the lady in the pipe? Who do you think she is? Tell me in a comment below!

Want To Know A Secret?

I have a secret super power, the power of story. I am not the only one who posses this power. We all have it. Some of us understand this power and use it to the best of our ability. There are others who have not yet fully realised their powers.

There is always a period in every super hero’s story where the power comes out unexpectedly and surprises everyone. Take for example Superman. When Superman was just a boy on a farm named Clark Kent, a tractor rolled over trapping his father underneath. Clark heard his cries for help and rushed to him, pulled the tractor off and saved his life.

There is a plot device in storytelling called the Hero’s Journey. The mythologist Joseph Campbell coined this term. He says that all stages of a hero’s journey are similar. There is always a part of each narrative where adventure calls a character to accept a journey. The character then trys to talk himself or herself out of taking the challenge. The call is eventually answered and the hero goes on to meet their destiny. This is what happens when Clark Kent accepts his extraordinary powers and becomes Superman. The challenge and journey represents the process of becoming yourself. It is also what unlocks your ability to help those around you.

So what does this have to do with the power of storytelling? Your stories are your super powers. Your story can connect you to the right people to move your personal and business goals forward. Stories ‘show’ people the kind of person you are, what your skills are and what makes you unique.

Like all super powers storytelling is something we are all born with. It just takes time to hone it with training and persistence.

How do you do this you ask? I will be running my interactive Storytelling Board Game soon.

Stay in touch with me here and I will let you know more!