Storytelling – Narrative Strategy and Storytelling for Organisations

Stop Waiting for Inspiration. Start Telling Better Stories.

May 14, 2026by stayintouchwiththelambLeave a comment

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of the trade of communication is still in an LLM? Why learn about or upskill in storytelling when it is all there for us to explore?

The Best Work Happens When Ideas Feel Safe Enough to Misbehave

May 7, 2026May 7, 2026by stayintouchwiththelambLeave a comment

I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant who introduces a profound idea, causing everyone to pause and absorb the insight.

If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook

May 5, 2026by stayintouchwiththelambLeave a comment

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once.

Every Great Storyteller’s Practice Includes Boredom

April 30, 2026by stayintouchwiththelambLeave a comment

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery.

Beyond the Hero’s Journey: Why We Need Collective Storytelling Now

April 24, 2026by stayintouchwiththelambLeave a comment

Recently, I wrote an article about why I don’t teach the Hero’s Journey; you can read it here. It got people talking. Not because people disagreed, but because people said they had a similar critique of the Hero’s Journey. In particular, as the default of what a story is in terms of point of view, form…

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Lo fi, No AI

November 28, 2025by stayintouchwiththelambLeave a comment

When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.

30 Days and Nights: Tales from a Storytelling Challenge

October 20, 2025October 22, 2025by stayintouchwiththelambLeave a comment

It began with a WhatsApp message from Arne, the creative genius behind the Future Skills Academy, a global learning community. He had an idea: “Let’s run a 30-day storytelling challenge.” It was a brilliant concept. I got to work, sketching out 30 days of prompts to help people tell a story each day. We launched…

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Telling Sloppily Human Stories in an AI World

July 10, 2025July 28, 2025by stayintouchwiththelambLeave a comment

One of the greatest tragedies in the world is not getting what you want, and the other is getting it. I believe that was Oscar Wilde. Like most of his one-liners, it hits hard. It feels more true today than ever before in this rapid age of AI.

2025 Vision Unlocked: The Power of Strategic Storytelling

November 21, 2024December 6, 2024by stayintouchwiththelambLeave a comment

As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?

Empathy, Connection, and Storytelling: A Look Into My Influential Storytelling Workshop

October 8, 2024by stayintouchwiththelambLeave a comment

When was the last time you heard a story that truly resonated with you? One that pulled you in, made you feel, and left a lasting impression? Crafting a powerful story is no accident—it's a skill that can be learned and refined. I focus on that in my 'Influential Storytelling' course, an online live training program I'm excited to be running in collaboration with the team at the Future Skills Academy.