Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
Robert Burns' line, "the best laid plans of mice and men often go awry," encapsulates storytelling's core elements: reversal and reveal. Aristotle’s concepts of peripeteia and anagnorisis aid in processing life’s challenges. Storytelling offers emotional regulation and insight, proving essential for both personal and workplace encounters with adversity.
I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant who introduces a profound idea, causing everyone to pause and absorb the insight.
Why I don't teach the hero's journey in business storytelling — and why a framework built around one white male Western perspective was never universal.
Narrative Strategy and Storytelling for Organisations 