Organisational Narratives – Creating the Vision For An Ideal Future State

The future can feel like a scary unknown. A key challenge for businesses implementing a change program or innovation project is being able to project what a new ideal future looks like after the major milestones of a change project has been completed. How do you chart the course for a new way forward to…

Why is ‘Just Do It’ more than a tagline, how is it a Narrative?

In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…

Can Advertising Spend Buy You Love?

“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…

Psst, Hey Wanna Get High? On Stories?

Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…