Marketing – Narrative Strategy and Storytelling for Organisations

From Survey to Community Intelligence: A New Approach to Conference Insight

July 9, 2026by stayintouchwiththelambLeave a comment

Conferences are not selling satisfaction. They are building something harder to measure and more valuable: belonging, connection, intellectual momentum. Post-event surveys were designed for product testing and customer service. Their job is to measure satisfaction: did the event meet expectations, what would you score it, would you recommend it to a friend? An experience that makes someone fly interstate for three days, sit in a room with 300 people they mostly don't know, and leave feeling like their work matters.

Tell Your Story. We are Listening

May 20, 2026by stayintouchwiththelambLeave a comment

Scratch the surface of any human, and you will find a story that matters. The nurse who became a marathon runner after a breakdown. The accountant who grew up on a cattle station. The team leader whose decision to stay home one afternoon changed the trajectory of her family. These aren't dramatic. They don't need to be. They're real, and real is what connects us.

Stop Waiting for Inspiration. Start Telling Better Stories.

May 14, 2026by stayintouchwiththelambLeave a comment

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of the trade of communication is still in an LLM? Why learn about or upskill in storytelling when it is all there for us to explore?

You Open the Door… and Discover Second-Person POV

August 26, 2025August 26, 2025by stayintouchwiththelambLeave a comment

When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.

Go From Persona to Person: Creating a Three Dimensional Character

February 21, 2025February 28, 2025by stayintouchwiththelambLeave a comment

In this blog, we'll explore methods for building empathy with your customers, delving beyond standard approaches to persona creation, and uncovering the emotional depth that drives more meaningful user insights.

2025 Vision Unlocked: The Power of Strategic Storytelling

November 21, 2024December 6, 2024by stayintouchwiththelambLeave a comment

As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?

Empathy, Connection, and Storytelling: A Look Into My Influential Storytelling Workshop

October 8, 2024by stayintouchwiththelambLeave a comment

When was the last time you heard a story that truly resonated with you? One that pulled you in, made you feel, and left a lasting impression? Crafting a powerful story is no accident—it's a skill that can be learned and refined. I focus on that in my 'Influential Storytelling' course, an online live training program I'm excited to be running in collaboration with the team at the Future Skills Academy.

Strategic Future Narrative: Connecting Past, Present, and Future Goals

May 9, 2024May 9, 2024by stayintouchwiththelamb

Organisations seek to innovate, adapt, and envision new futures in our fast-paced business landscape. Effective communication of these future visions can feel daunting in the hustle and bustle of day-to-day operations. While communication departments are adept at crafting engaging messages and disseminating information, they can face significant hurdles when envisioning a future that has yet…

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Sticky Power: Become an Everyday Storyteller

February 6, 2024by stayintouchwiththelamb

In the world of storytelling, we glorify narratives of the extraordinary - epic adventures, heroic feats, and life-altering events that seem to lie outside our everyday existence. However, the true power of storytelling resides in the simplicity of the every day, in the stories of the relatable and familiar. These stories shape our perspectives, influence…

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A Story About The Power Of Story

February 26, 2018February 26, 2018by stayintouchwiththelambLeave a comment

“Don't ever underestimate the power of a story. Even if the story has to do with bacterial infections and chickens,” Josh Muccio, host of The Pitch. The Pitch from Gimlet Media showcases founders of start-ups as they sell the story of their business to a panel of investors. This podcast illustrates the real-world application of…

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