In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…
“Strong Opinions Weakly Held” This phrase originated with Paul Saffro, Director of Palo Alto’s Institute for the Future. In a discussion about wisdom, Bob Johansen of the Institute allegedly explained to Bob Sutton that to deal with an uncertain future and still move forward, the Institute advises people to have “strong opinions, which are weakly…
Storytelling Built For Innovation 