Seven years ago, I typed two words into the google search box, ‘Narrative’ and ‘Strategist’. A small but mighty list of communication agencies and professionals who used narrative to create impact appeared.
The Life of a Narrative Strategist
Category: Narrative
Why Are We So Bad At Imagining The Future?
But this is not why is conceptualising what our lives will be like in the future is difficult. The wiring of our brains leads us to be bad at it. We evolved to think day by day. To survive situations as they occurred in weeks and months. And for hundreds of thousands of years, this has served us well.
Small Story = Big Empathy
With storytelling, smaller is bigger. I recently met a screenwriter and he told me about a project he's working on, a cross-cultural romance. In his story, a feminist from the West falls in love with a chauvinist from the East. He was having trouble creating the backstories of these characters, why they are together despite their differences. We kept coming up against sticking points and the story wasn’t working.
Story: A Tool For Design Led Innovation
Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…
Organisational Narratives – Creating the Vision For An Ideal Future State
The future can feel like a scary unknown. A key challenge for businesses implementing a change program or innovation project is being able to project what a new ideal future looks like after the major milestones of a change project has been completed. How do you chart the course for a new way forward to…
Why is ‘Just Do It’ more than a tagline, how is it a Narrative?
In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
Can Advertising Spend Buy You Love?
“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…
A Story Bridges The Gap From Innovation To Implementation!
Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish.
Why Should I Care About Your Content?
Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…
Explore Your Story
Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…
Storytelling Built For Innovation 