Small Story = Big Empathy

With storytelling, smaller is bigger. I recently met a screenwriter and he told me about a project he's working on, a cross-cultural romance. In his story, a feminist from the West falls in love with a chauvinist from the East. He was having trouble creating the backstories of these characters, why they are together despite their differences. We kept coming up against sticking points and the story wasn’t working.

Story: A Tool For Design Lead Innovation

Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…

Organisational Narratives – Creating the Vision For An Ideal Future State

The future can feel like a scary unknown. A key challenge for businesses implementing a change program or innovation project is being able to project what a new ideal future looks like after the major milestones of a change project has been completed. How do you chart the course for a new way forward to…

Why is ‘Just Do It’ more than a tagline, how is it a Narrative?

In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…

Can Advertising Spend Buy You Love?

“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…

Why Should I Care About Your Content?

Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…

Explore Your Story

Explore-Your-Story-Spendlove-and-Lamb

Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…

Everyone Is A Storyteller!

Tell-Your-Story-Spendlove-and-Lamb

What’s next? And then what happened?  Two magical phrases every storyteller loves to hear. Your audience is on a journey with you until the end. How do you know if your story is good? Our collective experience of sharing life on this planet means if you think your story is good, most other people will…

Blog to Educate, Not Advertise!

Spendlove-and-Lamb-Bill-Nye

“Everyone you will ever meet knows something you don't.” - Bill Nye You are valuable. You have knowledge that other people do not. We all know something that someone else doesn’t. What do you want to share? This is the essence of blogging. In today’s world we are all educators. We are out there describing…