Co-Design Your Story

What does Co-Design, Complex Systems Theory and Storytelling have in common? Can co-design methods be used to gather stories as a qualitative data set in processes of innovation, change or disruption? To use stories as a qualitative data set, it is necessary to see storytelling as a system of feedback loops that deliver new learnings…

Improving Empathy In Your Design Process, Create Characters For Your Personas!

Improving Empathy In Your Design Process, Create Characters For Your Personas! Human-centered designers use empathy-based processes to understand the people they are creating solutions for. Being able to see through another person’s eyes can feel like magic or good luck. And yet the tools to make this a repeatable and reliable process are within our…