Category: Creativity

Act Up, Designers!

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Personas help us understand and empathize with the end user. A persona is a fictional representation of a target user group that helps to bring a human face to the data and insights gathered during research. However, to design genuinely empathic experiences, we need more than just personas to build a deep understanding of the user's emotional landscape. That's where character development comes in, and acting skills can expand our connection with the people we are designing for.

Co-Design Your Story

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What does Co-Design, Complex Systems Theory and Storytelling have in common? Can co-design methods be used to gather stories as a qualitative data set in processes of innovation, change or disruption? To use stories as a qualitative data set, it is necessary to see storytelling as a system of feedback loops that deliver new learnings…

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Improving Empathy In Your Design Process, Create Characters For Your Personas!

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Improving Empathy In Your Design Process, Create Characters For Your Personas! Human-centered designers use empathy-based processes to understand the people they are creating solutions for. Being able to see through another person’s eyes can feel like magic or good luck. And yet the tools to make this a repeatable and reliable process are within our…

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Story: A Tool For Design Led Innovation

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Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…

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Why is ‘Just Do It’ more than a tagline, how is it a Narrative?

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In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…

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Who Is The Mysterious Lady?

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There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…

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Is Your Message Intuitive?

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Creativity is a byproduct of our intuition. Free flowing expression feels good because it comes from a place that is not governed by rules. When creating a message for social media, a blog post or any other type of communication our connection with our own intuition is powerful. Understanding what we feel connected to is…

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Let Go To Let Come

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Letting go to let come. Letting go of something that you have created and love can be hard. Remember, letting go doesn’t mean gone. Letting go is making room. We only have so much time and attention in our lives. And sometimes the best thing to do is to set something free so someone else…

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