Creativity is a byproduct of our intuition. Free flowing expression feels good because it comes from a place that is not governed by rules.
When creating a message for social media, a blog post or any other type of communication our connection with our own intuition is powerful. Understanding what we feel connected to is a creative way to produce content that matters.
There are analytics and algorithms galore, but they cannot replace good old fashion empathy.
If something is important to you, it will be important to other people as well.
Communication is a delicate balance of give and take. It is about listening and speaking. Explore what you already have inside of yourself and then show it to your community.
There is power in the insights you gather from yourself!