"I understood, through rehab, things about creating characters. I understood that creating whole people means knowing where we come from, how we can make a mistake and how we overcome things to make ourselves stronger." ― Samuel L. Jackson Character development is central to telling a good story. A story feels flat without well-rounded and believable…
“Don't ever underestimate the power of a story. Even if the story has to do with bacterial infections and chickens,” Josh Muccio, host of The Pitch. The Pitch from Gimlet Media showcases founders of start-ups as they sell the story of their business to a panel of investors. This podcast illustrates the real-world application of…
With the launch of The Boring Company, Elon Musk shows us he is all about the underground, including his marketing. The Boring Company is developing high-speed travel tubes to help ease inter-city traffic. Also, you can buy a flamethrower on the site. Yep, a flamethrower with the Boring Company logo on the side.…
Communicating between different teams such as creative and tech can present challenges. Are you are facing this problem within your business or organisation? A simple story may be just the thing you need. Use the power of stories within your organisation to create a strategic way to inspire, education or motivate your employees, co-workers or clients.…
Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish.
"Whatever You Are Seeking Is Seeking You." - Rumi Rumi was a was a 13th-century Persian Sunni Muslim poet, among many other things. He was a very busy and talented man to say the very least. And he wrote the words quoted above. It is hard to imagine, but this statement has travelled through translations and centuries…
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
“I went to the hospital to remove the knife that I had swallowed. When the surgeon found the five others in my stomach it turned into a much bigger ordeal than anticipated.” Want to hear more? Yes you do. A person swallowing one knife, let alone five is shocking. I paraphrased this from a webinar…
What is Snap Chat? Have you snapped anyone lately? This doesn’t mean participating a heated discussion or argument. Snapping is messaging via the app SnapChat. If you haven’t had time to explore this mystifying platform, read on! Snap Chat is a video and photo-based messaging app. The reason why people and brands are flocking to…
There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…
Storytelling Built For Innovation 