A Story Bridges The Gap From Innovation To Implementation!

Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish. Or you are proudly rolling out a new project that solves a client’s problem, but they don’t understand how they fit in the solution. The program may be badly needed, but if the people who need your service don’t understand how it helps them, it won’t succeed. It is impossible to sell a product or service if you cannot clearly define it to your ideal customer, clients or co-workers.

Seeing your concept with an unbiased point of view is sometimes called ‘The Curse of Knowledge”.  While you may understand the value that you deliver if you cannot concisely explain why someone needs your offering getting a ‘yes’ can be very difficult. This applies to work colleagues as well to clients. If you cannot convey why a new process is important or what the changes to a program mean it is very difficult to get people to comply.

We can solve this problem with a strategic narrative.

A narrative strategy distils a complex concept into a simple story to create clarity around a project, product or service. This shareable story assists in forming a culture of understanding around your innovative solution to motivate people to get on board.

Let’s explain this in further detail with a simple story.

Your ‘Story’ needs to cross the bridge that divides a ‘New Project’ from the land of ‘Implementation’. Once the ‘Story’ journeys across this bridge it explains where it is going to people in the land of ‘Implementation’. ‘Story’ is successful on its journey because people in ‘Implementation’ understand how they can help it on its way.

This is how a story can work to bridge the gap between a new product or service and being embraced by clients, colleagues or the community.

True innovation relies on a clear vision for the future. This is where understanding your unique story becomes truly powerful.

Stories are not born spontaneously in a magical puff of smoke; they are shepherded into the world by a guide and supported by a flock. This shepherd is a strategic narrative advisor who creates clarity around the story of your work so it can move into the future.

Creating the world that we will live in tomorrow requires a bridge to connect your vision to a community. Let your story do the work for you.

Let’s chat! Schedule your 15-minute strategy call now!

I Want To Be Wrong


I want to be wrong. I want to become flexible, learn and grow. If you are always right then there is never a new point of view to consider or a new way of doing things. Being wrong is the place to be. It means you have new options to consider and new lessons to learn. It is ok to be wrong sometimes. It means that we should be aware of the possibility of something that we didn’t know existed. It is ok to get lost and to explore. Being wrong means being flexible and understanding that in order to grow one must bend to new ideas. Growth often comes from a place of pressure and pressure creates flow. Flow is like yoga. Yoga stops us from becoming brittle or unable to bend. It is not always necessary to fight and try to hold a position, try understanding and learning how you may or may not be able to support a position. Growth comes as we find our feet in a new situation or place. Learn to support your story, but don’t forget to bend and grow. Learn by listening. If your community isn’t responding to your posts ask yourself why? Is it because I am not clear in explaining why it is of value, is my community’s needs changing or am I changing. Keep tabs on this by checking in with yourself and your community. Life is a process of trial and error, it is ok to be wrong as long as you try to make it right!

Be Direct About Your Objectives


Understand your objectives. Make sure before you start anything, a meeting, a social media campaign or a blog post, you inform the other parties of your objectives. Be clear about what you want from any interaction. People appreciate their time being valued. The best way to value other people is to be honest about what you want from your time together. What are you offering them in exchange for their attention?

Be clear, up front and above all honest!