Personas help us understand and empathize with the end user. A persona is a fictional representation of a target user group that helps to bring a human face to the data and insights gathered during research. However, to design genuinely empathic experiences, we need more than just personas to build a deep understanding of the user's emotional landscape. That's where character development comes in, and acting skills can expand our connection with the people we are designing for.
Act Up, Designers!
Storytelling Built For Innovation 