We listed the pain points and the pleasure points and mapped out what the persona was thinking and feeling. Then we started building out deeper insights. What did this persona need, that they may not even understand themselves?
I was feeling a bit lost. As an actress, a person who is trained in creating representations of real people, I knew I didn’t have the right information in front of me. If I had to play this persona as a character I would have no idea how to do it. I would not understand how to build dialogue that reflected how this person would see themselves and the world. I would be completely at a loss. And to compound the confusion the rest of my team seemed confident to build deeper and deeper insights.
Storytelling Built For Innovation 