Empathy Design : Characters For Personas

We listed the pain points and the pleasure points and mapped out what the persona was thinking and feeling. Then we started building out deeper insights. What did this persona need, that they may not even understand themselves?

I was feeling a bit lost. As an actress, a person who is trained in creating representations of real people, I knew I didn’t have the right information in front of me. If I had to play this persona as a character I would have no idea how to do it. I would not understand how to build dialogue that reflected how this person would see themselves and the world. I would be completely at a loss. And to compound the confusion the rest of my team seemed confident to build deeper and deeper insights.

Improving Empathy In Your Design Process, Create Characters For Your Personas!

Improving Empathy In Your Design Process, Create Characters For Your Personas! Human-centered designers use empathy-based processes to understand the people they are creating solutions for. Being able to see through another person’s eyes can feel like magic or good luck. And yet the tools to make this a repeatable and reliable process are within our…

Story: A Tool For Design Lead Innovation

Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…