Improving Empathy In Your Design Process, Create Characters For Your Personas!

Improving Empathy In Your Design Process, Create Characters For Your Personas! Human-centered designers use empathy-based processes to understand the people they are creating solutions for. Being able to see through another person’s eyes can feel like magic or good luck. And yet the tools to make this a repeatable and reliable process are within our…

Story: A Tool For Design Lead Innovation

Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…