Narrative Strategies – Narrative Strategy and Storytelling for Organisations

Stop Waiting for Inspiration. Start Telling Better Stories.

May 14, 2026by stayintouchwiththelambLeave a comment

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of the trade of communication is still in an LLM? Why learn about or upskill in storytelling when it is all there for us to explore?

The Best Work Happens When Ideas Feel Safe Enough to Misbehave

May 7, 2026May 7, 2026by stayintouchwiththelambLeave a comment

I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant who introduces a profound idea, causing everyone to pause and absorb the insight.

If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook

May 5, 2026by stayintouchwiththelambLeave a comment

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once.

Every Great Storyteller’s Practice Includes Boredom

April 30, 2026by stayintouchwiththelambLeave a comment

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery.

Lo fi, No AI

November 28, 2025by stayintouchwiththelambLeave a comment

When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.

Emotions: The Feature That Powers Our Operating System

June 4, 2025June 6, 2025by stayintouchwiththelambLeave a comment

Friend and futurist Simon Waller invited me to explore the future of acting on his podcast, The Future with Friends. It led me to a surprising place. The conversation evolved into a discussion about the importance of emotion in navigating life as a human being. It led me to reflect on how emotion shapes communication. Not as something that drives us irrationally as a holdover from our distant past, but as the feature that has allowed humanity to outpace other species and thrive in increasingly complex societies.

2025 Vision Unlocked: The Power of Strategic Storytelling

November 21, 2024December 6, 2024by stayintouchwiththelambLeave a comment

As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?

Strategic Future Narrative: Connecting Past, Present, and Future Goals

May 9, 2024May 9, 2024by stayintouchwiththelamb

Organisations seek to innovate, adapt, and envision new futures in our fast-paced business landscape. Effective communication of these future visions can feel daunting in the hustle and bustle of day-to-day operations. While communication departments are adept at crafting engaging messages and disseminating information, they can face significant hurdles when envisioning a future that has yet…

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An Explorer’s Guide to Change Fatigue

January 11, 2024by stayintouchwiththelamb

In the uncharted territories of 2024 and beyond, the only constant is change. The weariness of change fatigue sets in as explorers tire on a perpetual voyage of discovery. The landscapes of transformation seem boundless, leaving us pondering when the journey will end and we can rest. Fear not! We'll unfurl the sails of change…

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Crafting Strategic Narratives: Empowering Authentic Communication Through Respectful Storytelling

August 29, 2023August 30, 2023by stayintouchwiththelamb

Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.