Seven years ago, I typed two words into the google search box, ‘Narrative’ and ‘Strategist’. A small but mighty list of communication agencies and professionals who used narrative to create impact appeared.
Tag: Narrative Strategies
Story: A Tool For Design Led Innovation
Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…
Why is ‘Just Do It’ more than a tagline, how is it a Narrative?
In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
A Story Bridges The Gap From Innovation To Implementation!
Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish.
Psst, Hey Wanna Get High? On Stories?
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…