Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
What do we do with stories once we have them? We turn them into qualitative data, which feels tricky. How do you add up stories? Quantitative is the first preference for a reason. Numbers feel trustworthy because the method is visible to everyone. Two plus two is four; anyone can check the work. Stories have no single formula, so they feel loose and impressionistic. It is easy to dismiss them as unquantifiable anecdotes.
I had to synthesise the findings that needed to reach the executive leadership team. And the authentic communication captured in the last question changed my whole presentation. The biggest key themes and learnings were now framed in their own language.
A senior leader at a global employee experience company opened what she expected to be a routine email marking her fifteenth work anniversary. What she found instead made her cry. Her husband walked in, saw her on her phone in tears. He asked her what was wrong.
Narrative Strategy and Storytelling for Organisations 