Scapegoating in its original form is a purging: an offloading of the community’s sins onto something else, which is expelled along with the guilt. The practice of transferring sins is universal to human experience. Hence the word ‘scapegoat’ hasn’t fallen out of use in 600 years. The question is why? Why do we need someone or something to project our failures or guilt onto? Luckily for me and you, dear reader, there are researchers and scientists who have been asking the same question. What they have found indicates something uncomfortable about which problems we choose to fight, and the ones we think can’t be won. Before I get into the research, let’s look at two major issues affecting humanity right now.
Category: Change management
Transforming Work Setbacks into Storytelling Insights
Robert Burns' line, "the best laid plans of mice and men often go awry," encapsulates storytelling's core elements: reversal and reveal. Aristotle’s concepts of peripeteia and anagnorisis aid in processing life’s challenges. Storytelling offers emotional regulation and insight, proving essential for both personal and workplace encounters with adversity.
Why Change Communication Fails (And How to Make It Stick)
I was working on a digital transformation project for a large bank. My job was to create the roadshow content and the deck that would go out to employees explaining the change process. I was talking to one of the lead engineers to help me understand the ‘why’. Why this change? What would we gain? What would we lose if the change wasn’t implemented? He didn’t have an answer. He responded, “The CEO just decided. That’s why.”
The Story That Never Made It Upstairs
I had to synthesise the findings that needed to reach the executive leadership team. And the authentic communication captured in the last question changed my whole presentation. The biggest key themes and learnings were now framed in their own language.
You Open the Door… and Discover Second-Person POV
When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.
An Explorer’s Guide to Change Fatigue
In the uncharted territories of 2024 and beyond, the only constant is change. The weariness of change fatigue sets in as explorers tire on a perpetual voyage of discovery. The landscapes of transformation seem boundless, leaving us pondering when the journey will end and we can rest. Fear not! We'll unfurl the sails of change…
