Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
If you are a member of the comms team in government or organisations, you have heard this many times. The decisions have been made, the policy set, the announcement is coming, and the strategic comms plan has been written. The first round of content has been deployed, and this is the first follow-up with the project team. And this is the feedback.
At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once.
Narrative Strategy and Storytelling for Organisations 