communications – Narrative Strategy and Storytelling for Organisations

Stop Waiting for Inspiration. Start Telling Better Stories.

May 14, 2026by stayintouchwiththelambLeave a comment

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of the trade of communication is still in an LLM? Why learn about or upskill in storytelling when it is all there for us to explore?

If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook

May 5, 2026by stayintouchwiththelambLeave a comment

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once.

Every Great Storyteller’s Practice Includes Boredom

April 30, 2026by stayintouchwiththelambLeave a comment

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery.

Transforming Stories into Strategic Narratives

March 11, 2026March 11, 2026by stayintouchwiththelambLeave a comment

The surge of storytelling: What it means and what it doesn't. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as critical in business communication, culture, and leadership. There’s a lot of excitement and commotion, for good reason. As much talk as there is about storytelling, there is…

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Communication Without Confirmation = Pain

February 10, 2026February 10, 2026by stayintouchwiththelambLeave a comment

My dad has been in and out of the hospital for two different health issues. The past week has been a roller coaster of emotions, with progress on one health condition, until another one came along to derail any further progress. I was hoping for the best and fearing the worst. I was also waiting. Waiting for tests. Waiting for procedures. Waiting for updates. Waiting for a doctor to deliver test results.

Lo fi, No AI

November 28, 2025by stayintouchwiththelambLeave a comment

When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.

You Open the Door… and Discover Second-Person POV

August 26, 2025August 26, 2025by stayintouchwiththelambLeave a comment

When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.