Conferences are not selling satisfaction. They are building something harder to measure and more valuable: belonging, connection, intellectual momentum. Post-event surveys were designed for product testing and customer service. Their job is to measure satisfaction: did the event meet expectations, what would you score it, would you recommend it to a friend? An experience that makes someone fly interstate for three days, sit in a room with 300 people they mostly don't know, and leave feeling like their work matters.
From Survey to Community Intelligence: A New Approach to Conference Insight
Narrative Strategy and Storytelling for Organisations 