Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
A senior leader at a global employee experience company opened what she expected to be a routine email marking her fifteenth work anniversary. What she found instead made her cry. Her husband walked in, saw her on her phone in tears. He asked her what was wrong.
In the realm of human-centred design, we face a paradox. We listen to stories brimming with emotions and experiences during the research phase. Yet, as we synthesise these narratives into user personas, the original stories often dissipate, leaving behind mere shadows of their former richness. This became evident nine years ago during my initial training…
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
Narrative Strategy and Storytelling for Organisations 