Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
In the uncharted territories of 2024 and beyond, the only constant is change. The weariness of change fatigue sets in as explorers tire on a perpetual voyage of discovery. The landscapes of transformation seem boundless, leaving us pondering when the journey will end and we can rest. Fear not! We'll unfurl the sails of change…
Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.
Seven years ago, I typed two words into the google search box, ‘Narrative’ and ‘Strategist’. A small but mighty list of communication agencies and professionals who used narrative to create impact appeared.
Once upon a time there was a president who was known primarily by his initials, JFK. He and the nation he represented was upset that Russia was beating them in a competition called the space race. Every day the USA and Russia ran against each other to be the ‘first’ when it came to exploring…
In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish.
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
Narrative Strategy and Storytelling for Organisations 