Star Trek, Whoopie Goldberg and Coworking

When Whoopi Goldberg was a little girl she loved watching Star Trek. The following is a story she tells about her relationship with that show. She remembers seeing the character Uhura for the first time and being absolutely floored. She had never seen a black woman on TV as anything other than a maid or…

Talking Digital Marketing With The Entrepreneur Social Club

 “Why would anyone care about me? Why would anyone be interested to hear what I have to say?” A few weeks ago I shared the stage with Ray Milidoni at the  RC Coworking space as a guest speaker to The Entrepreneurs Social Club. We chatted about digital marketing to a packed room of almost 200 entrepreneurs. A young man…

The Explainer Video Explained or How a Pooing Unicorn Took Over the Internet

Only in 2015 can youtube teach us that it's perfectly fine to eat from a cute little unicorn's butthole. Don't you just love this generation? :} - Jonathan Jones, YouTube User comment Last year the Internet was dominated by an explainer video featuring a baby unicorn pooping rainbows on an assembly line of ice cream cones. Can’t…

Be Fearless : Your Message Is Your Eye In The Storm

“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF.   It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…

Twitter Fundamental No. 3, The Importance of Narrative

Those_who_tell_the_stories_rule_the_world_Native_American_Proverb

“Those who tell the stories rule the world.” – Native American Proverb So stories rule. Now that we have established that, what makes a good story? A story needs 3 things, a beginning, middle and an end. Within that framework it also needs to convey something. It is bad form to bore an audience with…