Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
“I went to the hospital to remove the knife that I had swallowed. When the surgeon found the five others in my stomach it turned into a much bigger ordeal than anticipated.” Want to hear more? Yes you do. A person swallowing one knife, let alone five is shocking. I paraphrased this from a webinar…
What is Snap Chat? Have you snapped anyone lately? This doesn’t mean participating a heated discussion or argument. Snapping is messaging via the app SnapChat. If you haven’t had time to explore this mystifying platform, read on! Snap Chat is a video and photo-based messaging app. The reason why people and brands are flocking to…
There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…
I hate writing; I love having written. - Dorothy Parker Stories are written behind locked doors in a room with windows drawn by a figure hunched over a desk. Their fingers flying over a keyboard, stopping only for food which is quickly eaten without even tasting it. Sounds like fun right? Wrong! It doesn’t sound…
When Whoopi Goldberg was a little girl she loved watching Star Trek. The following is a story she tells about her relationship with that show. She remembers seeing the character Uhura for the first time and being absolutely floored. She had never seen a black woman on TV as anything other than a maid or…
Life is complicated. No doubt about that. No one likes unnecessary drama or problems. A nice steady dependable day is always a comfort. Let's compare that thought process to sourcing content for one of your social media channels. Then dependable and steady is almost a sin. Never underestimate the power of surprise. Aim instead to delight,…
“Why would anyone care about me? Why would anyone be interested to hear what I have to say?” A few weeks ago I shared the stage with Ray Milidoni at the RC Coworking space as a guest speaker to The Entrepreneurs Social Club. We chatted about digital marketing to a packed room of almost 200 entrepreneurs. A young man…
Only in 2015 can youtube teach us that it's perfectly fine to eat from a cute little unicorn's butthole. Don't you just love this generation? :} - Jonathan Jones, YouTube User comment Last year the Internet was dominated by an explainer video featuring a baby unicorn pooping rainbows on an assembly line of ice cream cones. Can’t…
“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF. It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…
Narrative Strategy and Storytelling for Organisations 