Life is complicated. No doubt about that. No one likes unnecessary drama or problems. A nice steady dependable day is always a comfort.

Let’s compare that thought process to sourcing content for one of your social media channels. Then dependable and steady is almost a sin. Never underestimate the power of surprise. Aim instead to delight, inspire, surprise or teach someone something new.

The exploring the unexpected is part of what makes a story shareable. If it is interesting your audience will want to share this content with their friends. Give someone a way to look clever, funny or interesting and they will take you up on your offer.

There is a rule in live theatre, “Never bore your audience.” This is also the number one rule for content creation or storytelling. Your audience’s attention is precious. If you take it for granted they will leave you and your boring content for someone more stimulating.

How do you identify an interesting story? Ask yourself the following questions. Did you learn something? Did you feel like telling the story to someone else after hearing it? If that answer is yes to either of those questions then it is an interesting story.

Go out and tell your story! If you would like to join me next Friday at NAB Village for a free Storytelling Game Workshop please email me at megan @ for more information!

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