In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
Why is ‘Just Do It’ more than a tagline, how is it a Narrative?
Storytelling Built For Innovation 