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Narrative Strategy and Storytelling for Organisations

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Tag: Joseph Campbell

Why I Don’t Teach the Hero’s Journey

Posted on April 16, 2026by stayintouchwiththelambLeave a comment

Why I don't teach the hero's journey in business storytelling — and why a framework built around one white male Western perspective was never universal.

Posted in inclusive storytelling, Narrative, Narrative Strategies, Story Thinking
Tagged books, Business Storytelling, diversity in storytelling, Fiction, hero's journey, Imaginary Worlds podcast, inclusive storytelling, Joseph Campbell, monomyth, narrative strategy, organisational storytelling, Storytelling, storytelling frameworks, Workshops, writing, writing-tips

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