Why I don't teach the hero's journey in business storytelling — and why a framework built around one white male Western perspective was never universal.
Why I Don’t Teach the Hero’s Journey
Tag: Business Storytelling
Generative Story Thinking: Mystery, Metaphor and Foreshadowing
Learn how generative story thinking uses mystery, metaphor and foreshadowing to create meaning and why it's the most important skill in the age of AI.
20 Followers = 20K
Can a Facebook page with 20 followers, make a sale of $20k? This one did. How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…
Narrative Strategy and Storytelling for Organisations 