20 Followers = 20K

Can a Facebook page with 20 followers, make a sale of $20k? This one did.
 
How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them.
Our primary audience was tiny and we knew them well. We were able to provide our followers with stories and information that we knew they would find interesting. Because the content was welcomed, we were able to create the mutually beneficial conversations. That is the power of going live. It replaces ‘what does the data say’ with ‘what does the audience say’.
 
The strategy was to produce a series of Facebook Live sessions every two weeks. Each session featured industry professionals such as scriptwriters, editors, audio engineers, film colourists.
 
Before each broadcast, a promo post notified the small Facebook community of the next date for the live stream. One of these teasers was re-posted seven times. A person who had worked with this staff member in the past saw the post and this resulted in a job worth 20k.
 
This all happened before we went live!
 
The live stream was shared with various industry related Facebook groups. People in the groups asked questions, gave feedback and even suggested topics for upcoming Facebook Live sessions.
 
Target your communication. Know who you would like to talk to, know where to find them and then have conversations. 
 
Engagement = sales!
(At the time of writing the page has under 100 followers and continues to add value to the business)
If you would like to learn how to use Facebook Live storytelling for you business check out my workshop with General Assembly Melbourne!

Why Should I Care About Your Content?

Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience.

And yet things do manage to grab our attention, how does that happen?

If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to share it.

How do we tap into this power of caring and sharing?

Does this sound familiar? “Write about what you know” or “You can’t sell something you don’t believe in.”

Personal experience wrapped in a story creates a message that sticks. Where do these stories come from?

Imagine two rings, one ring is your personal story and one is your audience’s needs or interests. The goal is to find the sweet spot, that place that overlaps. That is the place where you harvest your stories from.

This is key to telling a story that gets noticed. People only pay attention to something that directly relates to their lives. This is out of necessity, there is so much content out there.

Connecting with and harvesting your own stories is a skill that can be learned. It is process of uncovering why you think something is important. Then fleshing out this ‘why’ into stories that illustrate your connection to what you do.

The next step is thinking about your customer base, what are their needs? What stories would appeal to them? You need to tell the right stories to the right people to grab someone’s attention. Creating a story that stands out is imperative to creating the traction you want with your audience. Focusing on universal themes like health, love, success or loss are powerful because we have all experienced these situations.

How can you tell if you story is worth telling? Make sure the story resonates with you first. First ask yourself, what do I love about this story? Tell your story to other people, what did they find interesting about the story? Take that feedback away and start crafting a narrative that sticks. Make the theme is universal enough to speak resonate with a large audience and small enough to include your unique point of view. It is your life that gives the story it’s meaning.

I will be facilitating a workshop at Pausefest on February 13, exploring the world of Explainer Videos. I will teach the fundamentals of creating a narrative for your video and my co-facilitator will focus on DIY techniques for producing your video. For more tickets and information visit the Pausefest website.

 

 

Explore Your Story

Explore-Your-Story-Spendlove-and-Lamb

Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life.

How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life.

Take note of this and take a moment to explore this story.

Ask yourself –

Why do I keep coming back to this story?

What aspects of this story do I re-tell the most?

Does this story motivate me to do something different or remember what is important to me?

There are no easy answers to these questions. They are open to interpretation.

Your unique life is a well which you can draw on. All the wonderful stories you need to tell just waiting inside you.

Use them to illustrate a point in a presentation or create a blog post or explain your business to a prospective client.

Remember if it is important to you, it is important to someone else. It will resonate. Tell and share your story.

You Can’t Please All Of The People All Of The Time

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When should I post? Should I have a weekly newsletter or a monthly one? How many times should I tweet per day?

The simple answer is, ‘I don’t know’. There is no magic formula, just give it a shot and see what happens. The truth is that we all have to start somewhere and refine as we go along. If your open rates are falling on your newsletter it could be the content you are sharing or it could be the frequency or it could be both.

You don’t know until you start making changes. The best way to handle this is one change at a time. Social situations are always complex and as John Lydgate famously said,

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”.

Just keep watching and learning and eventually you will find the correct path! The path that works for you!

Explore Hashtags with Twitterversity

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Join me at NAB Village September 17th!

Learn to tame the little blue with this special lunch time session of Twitterversity! Bring your lunch, a smart phone, laptop or tablet loaded with Twitter to harness the power of the hashtag!

In the space of your lunch break we will gain more twitter followers, make our hashtags work for us and engage in intelligent conversations using Twitter!

Can’t wait to Tweet you! This event is free, just grab your ticket here. Directions to NAB Village here.

Align Your Social Media and Business Goals!

What-are-your-social-media-goals-Spendlove-and-Lamb

Goal + Great Tools = Results!

Focus is everything!

Life can get overwhelming. How do we decide what is important at any one moment.

Keep your business goals and social media goals aligned. This can be achieved with focus.

We can’t be on every social media platform! Nor should we be. We have to decide where our energy is best spent. Focus is the key to achieving our goals. Set a goal and slowly work towards it. The goal creates a filter to shift through the rubble and leaves you with what is most important. If you do not have a filter you will get overwhelmed.

Remember social media is only a tool to achieve your goals. Let’s look at an example for the sake of clarity. How is your mailing list looking? Newsletters are very important to keep your brand and story in front of a group of people who want to hear from you. Make your story consistent; make a commitment to communication being a priority.

Let’s set the goal this month of creating a stronger mailing list. Where are most of our followers, Facebook, Pinterest, Twitter? How you can drive traffic to your newsletter sign up page. Where can you add value to your followers? Is it via a giveaway, free content, a discount on an upcoming event or product? Once you decide how to create the right incentive, make it your goal and just keep chipping away at it.

Baby steps are the best kind of movement. They are slow and careful and you are learning all of the time. Slow and steady will get you results in the end. You will move in the right direction, but the key is to keep moving!

Sign up for my newsletter for more tips on achieving your social media goals!

Too Many Choices on Social Media?

never-stand-still-spendlove-and-lamb

Having choices is something we all strive for. How is it that having too many choices can lead to a feeling of being paralysed? The feeling of paralysis can be scary and overwhelming.

Focus is the cure. When you feel like you can’t move, concentrate on moving just one toe, or finger. Focus on one small goal for the day. Goals are what keep us on the right track. When you are on the correct path you get lots of new followers on your Twitter account or great feedback on a presentation for your business, but where do you go from there?

Focus on your goals. Keep your eye on the prize and don’t let yourself get sidetracked. You know what is best for you and your business, no one else!

Share what authentically resonates with you and it will strike a cord with your audience. Pursue what is important to you and you cannot go wrong. Each blink and flex is working against inertia. One post at a time, one tweet at a time! Used correctly social media moves you towards the people and goals you want to connect with!

Creating Content Which Reflects The Real You

Who?

What ?

Why?

There are so many answers to these simple questions. Who am I? This is confusing because we are more than a one sentence vision statement. We are a person who fills many different roles in life.

Our various relationships give us multiple definitions. When we interact with our parents it is a different approach than how we would interact with our friends. We belong to many tribes. These groups are made up of mothers, sisters, brothers, lovers, friends, business owners, party goers and employees, to name a few. The list is long.

There is no need to choose one thing and do it well. Variety is the spice of life, and the more you do, the more interesting your life will become. It is important to understand what we want from those interactions.

Quantify your interactions and goals in life. Owning your decisions and making them work for you is a fulfilling and productive way to live.

So who are you? You are a writer, a musician, an accountant or business leader. Your ‘why‘ is the unique part. The world is full of people who do the exact same thing as you. Focus on the why, the why is always different. Be the best ‘why’ you do what you do. Not what you do.

This is the foundation to strategy. Write this down, why are you a painter, an accountant, a father or volunteer. After finishing the first role in your life, move on to the next one. You will start to see a relationship between them.

This point of similarity is the beginning of your digital strategy. Begin here and then take it as far as you can. You can be anything you want as long as you understand why you do what you do. To connect with potential customers, service providers or to sell a product you must understand why you are there. If people can understand that, they will connect with you, engage with your service or buy your product.

Explore the possibilities with a digital strategy!

Find Me on Linked In, Twitter, Facebook!

We-are-explorers-spendlove-and-lamb

‘Find’ someone to love.

‘Find’ someone to talk to.

We are always looking for something and our favourite place to search is the internet. When we are not searching, we are inviting people to find, follow and friend us on social media.

We are all explorers. We are all searching for people, places and things that will help us get to where we want to be next.  You should never hesitate to contact, follow, tweet or connect with someone. Having a presence online is permission to get social.

It is also important to be proactive. You can exist online and wait for someone to talk to you. Or better yet, you can approach someone and talk to them. The trick is to focus on what you want out of the situation.

You need to decide this so you can –

Attract the right kind of people

and

Interact with people who interest you

Be the life of the party, don’t be a wallflower. Go on an adventure to find people to like, friend, follow and connect with and see where it all takes you!