Can a Facebook page with 20 followers, make a sale of $20k? This one did. How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…
Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…
Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…
When should I post? Should I have a weekly newsletter or a monthly one? How many times should I tweet per day? The simple answer is, ‘I don’t know’. There is no magic formula, just give it a shot and see what happens. The truth is that we all have to start somewhere and refine…
Join me at NAB Village September 17th! Learn to tame the little blue with this special lunch time session of Twitterversity! Bring your lunch, a smart phone, laptop or tablet loaded with Twitter to harness the power of the hashtag! In the space of your lunch break we will gain more twitter followers, make our…
Goal + Great Tools = Results!Focus is everything!Life can get overwhelming. How do we decide what is important at any one moment.Keep your business goals and social media goals aligned. This can be achieved with focus.We can’t be on every social media platform! Nor should we be. We have to decide where our energy is…
Having choices is something we all strive for. How is it that having too many choices can lead to a feeling of being paralysed? The feeling of paralysis can be scary and overwhelming. Focus is the cure. When you feel like you can’t move, concentrate on moving just one toe, or finger. Focus on one…
Who? What ? Why? There are so many answers to these simple questions. Who am I? This is confusing because we are more than a one sentence vision statement. We are a person who fills many different roles in life. Our various relationships give us multiple definitions. When we interact with our parents it is…
'Find' someone to love. 'Find' someone to talk to. We are always looking for something and our favourite place to search is the internet. When we are not searching, we are inviting people to find, follow and friend us on social media. We are all explorers. We are all searching for people, places and things…
Storytelling Built For Innovation 