What ?


There are so many answers to these simple questions. Who am I? This is confusing because we are more than a one sentence vision statement. We are a person who fills many different roles in life.

Our various relationships give us multiple definitions. When we interact with our parents it is a different approach than how we would interact with our friends. We belong to many tribes. These groups are made up of mothers, sisters, brothers, lovers, friends, business owners, party goers and employees, to name a few. The list is long.

There is no need to choose one thing and do it well. Variety is the spice of life, and the more you do, the more interesting your life will become. It is important to understand what we want from those interactions.

Quantify your interactions and goals in life. Owning your decisions and making them work for you is a fulfilling and productive way to live.

So who are you? You are a writer, a musician, an accountant or business leader. Your ‘why‘ is the unique part. The world is full of people who do the exact same thing as you. Focus on the why, the why is always different. Be the best ‘why’ you do what you do. Not what you do.

This is the foundation to strategy. Write this down, why are you a painter, an accountant, a father or volunteer. After finishing the first role in your life, move on to the next one. You will start to see a relationship between them.

This point of similarity is the beginning of your digital strategy. Begin here and then take it as far as you can. You can be anything you want as long as you understand why you do what you do. To connect with potential customers, service providers or to sell a product you must understand why you are there. If people can understand that, they will connect with you, engage with your service or buy your product.

Explore the possibilities with a digital strategy!

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