Can a Facebook page with 20 followers, make a sale of $20k? This one did. How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…
I have a secret super power, the power of story. I am not the only one who posses this power. We all have it. Some of us understand this power and use it to the best of our ability. There are others who have not yet fully realised their powers. There is always a period…
I love stories! I especially love interactive ones where you get to take part of the action. I had the opportunity to conduct an interactive Twitter story at a Content Strategy Melbourne meet up group. We collaboratively created a story about the age old narrative of man versus machine. Lilith is an artificial intelligence program…
Next week at Laneway Learning I will be leading a class using Twitter to explore the concept of interactive storytelling. The class is Tuesday the 10th of June 2014 at 8 pm. It will be possible to join the live interactions by following #LLStory. I am very excited to see how the story unfolds and…
Storytelling Built For Innovation 