20 Followers = 20K

Can a Facebook page with 20 followers, make a sale of $20k? This one did.
 
How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them.
Our primary audience was tiny and we knew them well. We were able to provide our followers with stories and information that we knew they would find interesting. Because the content was welcomed, we were able to create the mutually beneficial conversations. That is the power of going live. It replaces ‘what does the data say’ with ‘what does the audience say’.
 
The strategy was to produce a series of Facebook Live sessions every two weeks. Each session featured industry professionals such as scriptwriters, editors, audio engineers, film colourists.
 
Before each broadcast, a promo post notified the small Facebook community of the next date for the live stream. One of these teasers was re-posted seven times. A person who had worked with this staff member in the past saw the post and this resulted in a job worth 20k.
 
This all happened before we went live!
 
The live stream was shared with various industry related Facebook groups. People in the groups asked questions, gave feedback and even suggested topics for upcoming Facebook Live sessions.
 
Target your communication. Know who you would like to talk to, know where to find them and then have conversations. 
 
Engagement = sales!
(At the time of writing the page has under 100 followers and continues to add value to the business)
If you would like to learn how to use Facebook Live storytelling for you business check out my workshop with General Assembly Melbourne!

Want To Know A Secret?

I have a secret super power, the power of story. I am not the only one who posses this power. We all have it. Some of us understand this power and use it to the best of our ability. There are others who have not yet fully realised their powers.

There is always a period in every super hero’s story where the power comes out unexpectedly and surprises everyone. Take for example Superman. When Superman was just a boy on a farm named Clark Kent, a tractor rolled over trapping his father underneath. Clark heard his cries for help and rushed to him, pulled the tractor off and saved his life.

There is a plot device in storytelling called the Hero’s Journey. The mythologist Joseph Campbell coined this term. He says that all stages of a hero’s journey are similar. There is always a part of each narrative where adventure calls a character to accept a journey. The character then trys to talk himself or herself out of taking the challenge. The call is eventually answered and the hero goes on to meet their destiny. This is what happens when Clark Kent accepts his extraordinary powers and becomes Superman. The challenge and journey represents the process of becoming yourself. It is also what unlocks your ability to help those around you.

So what does this have to do with the power of storytelling? Your stories are your super powers. Your story can connect you to the right people to move your personal and business goals forward. Stories ‘show’ people the kind of person you are, what your skills are and what makes you unique.

Like all super powers storytelling is something we are all born with. It just takes time to hone it with training and persistence.

How do you do this you ask? I will be running my interactive Storytelling Board Game soon.

Stay in touch with me here and I will let you know more!

Rule The World Through Storytelling!

He-who-tells-the-stories-rules-the-world

I love stories! I especially love interactive ones where you get to take part of the action. I had the opportunity to conduct an interactive Twitter story at a Content Strategy Melbourne meet up group.

We collaboratively created a story about the age old narrative of man versus machine. Lilith is an artificial intelligence program who comes to life and locks a group of content markets in a coworking space together. To find out how the story ends read the complete tale on Storify.

A good story is a good experience and a good experience makes a fantastic story! Feel free to share any of your stories with me. I would love to hear them!

Interactive Storytelling with Twitter #LLStory

#LLStory-Interactive-storytelling-spendlove-and-lamb

Next week at Laneway Learning I will be leading a class using Twitter to explore the concept of interactive storytelling. The class is Tuesday the 10th of June 2014 at 8 pm. It will be possible to join the live interactions by following #LLStory.

I am very excited to see how the story unfolds and who gets involved. It is Twitter, anything is possible!

Check back next week, I will be posting the story on my Storify account!