Can a Facebook page with 20 followers, make a sale of $20k? This one did.
How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them.
Our primary audience was tiny and we knew them well. We were able to provide our followers with stories and information that we knew they would find interesting. Because the content was welcomed, we were able to create the mutually beneficial conversations. That is the power of going live. It replaces ‘what does the data say’ with ‘what does the audience say’.
The strategy was to produce a series of Facebook Live sessions every two weeks. Each session featured industry professionals such as scriptwriters, editors, audio engineers, film colourists.
Before each broadcast, a promo post notified the small Facebook community of the next date for the live stream. One of these teasers was re-posted seven times. A person who had worked with this staff member in the past saw the post and this resulted in a job worth 20k.
This all happened before we went live!
The live stream was shared with various industry related Facebook groups. People in the groups asked questions, gave feedback and even suggested topics for upcoming Facebook Live sessions.
Target your communication. Know who you would like to talk to, know where to find them and then have conversations.
Engagement = sales!