Can a Facebook page with 20 followers, make a sale of $20k? This one did. How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…
Category: Facebook
Twitter Fundamental No. 6, Tell Your Story Like No One Else Can
I had a wonderful lunch this week with a woman who wants to start her own business. In the course of the afternoon we fearlessly tackled the big questions of life, love, death and new beginnings. This exploration was meant to help her understand how to approach the beginning of her business. In the end…
Twitter Fundamental No. 1, Slow and Steady
The official launch of Spendlove and Lamb’s website was Valentines Day. That wasn’t an accident. I chose to promote Spendlove and Lamb on Valentines for a reason. We seek love and, once it is found, focus on it’s cultivation and growth. It is important, it is part of my business name. That is no mistake,…