Be Personal When You Post Your Social Media Content

Dont-forget-to-play-spendlove-and-lamb

When you are scheduling content remember to relax and enjoy yourself. If you don’t have a sense of playfulness, it will be obvious you are just scheduling for content for the sake of it.

There are plenty of ways to schedule content and lots of ways to set up content streams to farm content from. One of my new favourites is Content Gems. You can set up a list of content that can be easily customised and sent directly to a scheduling platform like Hootsuite or Buffer.

Let the platforms find the content, the next step is to let your followers know why you chose to share it with them. Your ‘why’ is the important part. Take the next important step and personalise it. Don’t just pump out content for the sake of it. It is important that a sense of you plays through it all. If there is sense of personality behind the post people are less likely to gloss over it.

We respond to conversation tones, opinions and ideas. Endless streams of headlines only compete with all of the other endless streams of headlines out there.

Stand out by putting your two cents in. There is a reason why the content you are posting appeals to you. Let us know what you think.

Think of it like a cycle, if you enjoy the process, your followers will enjoy reading your content.

Build Quality Networks

Value-interactions-Spendlove-and-Lamb

“You are what you share.”
C.W. Leadbeater, We Think: The Power Of Mass Creativity

What is value? Value is not intrinsic, it is assigned.

How do we decide what something is worth? Is it worth our time? What are we getting out of it? If we focus on valuable interactions, we can decide not to engage with situations that achieve nothing.

We only have so much time, at the end of the day we want to say that we had quality experiences. Chose quality as your focus. Don’t just follow anyone on Twitter. Find people and businesses that add value to your networks. If someone you are following is detracting from your network it is ok to put him or her to the side.

Have a standard and stick to it. Quality not quantity!

You Can Get Everything!

Zig-Ziglar-quote-networking

“You can have everything in life you want, if you’ll just help enough other people get what they want.” – Zig Ziglar

There are many schools of thought around what you can and can’t have in life. I personally like Zig’s philosophy. We are only as good as the people around us. If you have a supportive network there is no reason you can’t have everything you want in life. You just have to decide what it is and go for it. On the other hand, when people come to you and tell you what they want to do, help them find what they are looking for.

Be willing to be a connector and others will be willing to do it for you. Be generous with you time and generous with your contacts. Contacts are currency. They are as valuable as any other commodity. Try it out, send a tweet introducing two people who should know each other. Nothing may come of it or something you could never foresee.

The Universe

The-Universe-Provides-Spendlove-and-Lamb

“The universe provides, it opens windows, it gives us opportunities, I just put it out there and it responds.”

I hear statements similar to this on a regular basis. While I agree with the sentiment attached to the words, I would like to change the language used. I would like to use the word ‘community’ in place of  ‘universe’.

“My community provides, it opens windows, it gives me opportunities, I just put it out there and someone responds.”

The universe is a vast and complex organism of which we are an infinitesimal part. My small part of the universe is made up of people. When I need help or want something it is people who lend a hand, knowingly or unknowingly. I don’t want to argue against the idea of serendipity, I love when unexpected coincidences happen. However, you have to be looking for something in order for you to notice when it does come into your life.

Consciously put yourself out there and give someone else the chance to step up. It can be in the form of a Tweet, a post or just the good old fashion asking a question in a conversation.

Even random results come to those who are proactive, not passive. Drive your life, only you can be sure of were you want to ultimately go!

What do you need and who will you approach to achieve that goal!

Interactive Storytelling with Twitter #LLStory

#LLStory-Interactive-storytelling-spendlove-and-lamb

Next week at Laneway Learning I will be leading a class using Twitter to explore the concept of interactive storytelling. The class is Tuesday the 10th of June 2014 at 8 pm. It will be possible to join the live interactions by following #LLStory.

I am very excited to see how the story unfolds and who gets involved. It is Twitter, anything is possible!

Check back next week, I will be posting the story on my Storify account!

Transformation is Power!

A few years ago I documented my tale of my personal transformation on The Bed Blog. I quit my job leaving me a homeless couch surfer who traveled the world and came back to Melbourne with $20 in my pocket. Every night that I was homeless I took a photo of the bed I slept in and so The Bed Blog was born. This week I presented my story at Pecha Kucha at the NestCoworking space in Thornbury. The topic was transformation. I spoke about how the changes I made lead me to were I am now.

The 10 speakers spoke about transformation in 10 very unique ways. Transformation is a personal thing. It is a privilege and an honor to live the life you choose. It is possible to transform into a person who wakes up in the morning and who decides how they want to spend the day.

I choose to spend my days finding people to talk to. I find them for myself, for my clients and for projects. I find them on Twitter, other social media platforms and in real life. I have a purpose for finding these people. I find people who will make me and my business stronger.

We have all been at a point in our lives where we need change. How we go about it is totally up to us. How do we know if we are making the right choice? You can only find what you are looking for. Keep the end in mind when you are beginning your conversations. If you need to make changes to your social media strategy, ask yourself a question. What kinds of outcomes do you want from your interactions?

I completely transformed my life a few years ago when I decided that I was really unhappy. I made a decision to take a massive leap of faith. I quit my job, became homeless and traveled the world and couch surfed my adopted city of Melbourne for six months. I didn’t know where I was heading when I set out. I did not have an end goal in mind other than I wanted to be happy. Life is too short to waste feeling unhappy and restless. Traveling obliterated the restlessness and starting my own business erased the unhappiness.

When you communicate, however you choose to do it online, remember to start with the end goal. It is very hard to hit a target that doesn’t exist!

Twitter Fundamental No 5. You Only Find What You Are Looking For, Part 2

Who_Are_You_Looking_For?

It was Socrates who said, “The unexamined life is not worth living.” He was a smart guy. If he thinks it was a good idea, I would tend to agree. But how do you do it? How does one examine anything, where do you start? I think it is easier to start at the end. At the end of your life what would you like to look back on and be able to say, “I did it, I really loved that and I did it well!”

At the end of my life I would like to say that I surrounded myself with people who loved me and who I loved in return. I have through various points in my life realised the importance of a strong support network. We cannot live in isolation. We must allow people to take care of us. We all have so much to give, but we need to find the right people to give it to. If we love well, we live well.

What does this have to do with social media? When you are looking for people to friend and follow and share your online life with chose carefully. If someone follows you, you don’t have to follow back. Find the right ones, the ones who have things to say that you want to hear. On other side of the coin, find people who you think you can offer value to. You might know them in your real life. You may find them during late night Internet surfing. Either way find those to matter to you and your network will organically take care of itself.

Now who do you want in your life, go out and find them!

Twitter Fundamental No. 4, The Pleasure of Discovery

Mark_Twain_Twitter_Training

Never underestimate the pleasure of discovery.

Think about the first time you met someone who is very important to you. Most of us remember the moment we laid eyes on our first love. Part of the pleasure of meeting someone is the sense of discovery.

I found you, finally after all of this time! This might sound clique, but it does not diminish the pleasure of the feeling. Apply this pleasure to your online life. Be available to be ‘discovered’. Just like they say in the dating world, “You just have to put yourself out there.”

Be an explorer, get out there and start talking to interesting people on Twitter.

Twitter Fundamental No. 2, Be Authentic Online

Quote_From_Aristotle

“Wishing to be friends is quick work, but friendship is a slow ripening fruit.” 

–       Aristotle

The more things change the more things stay the same. I say that because Aristotle lived in a very different world to ours, but the principles of what it is to have a good life are the same.

Life can be a choppy journey and part of the search for stability is finding people like you. You become each other’s life raft.  How do you make sure someone sees your distress signal?

Be sure to fire them off in the right direction. There is a school of thought in social media, one should friend fast and often. I say friend few and slow. The internet was constructed to be a popularity contest. I don’t know about you but I left high school many years ago.  I don’t want to be the most popular girl in the world, I want true and authentic relationships with people who understand me.

Supportive relationships are built on trust and honesty. If you are a small business, of course that is one of your main concerns. You also don’t want to run the risk of alienating people by constantly talking about yourself.

This brings me to Twitter fundamental number two, if you wouldn’t do it in real life, don’t do it online. Make a list of behaviors you find rude or off putting. Now put that beside your computer and don’t do it!

Stay tuned for more or sign up now for Twitterversity!

Twitter Fundamental No. 1, Slow and Steady

The official launch of Spendlove and Lamb’s website was Valentines Day. That wasn’t an accident. I chose to promote Spendlove and Lamb on Valentines for a reason. We seek love and, once it is found, focus on it’s cultivation and growth. It is important, it is part of my business name. That is no mistake, I am calculating.

I not only calculate, but multiply the amount of love in my life. I understand how important support networks are. Strong networks translate into strong people, businesses and communities.

How do you take a strong network from the realm of an idea and put it into practice? A solid digital strategy will support you in your ability to do what you uniquely do!

My motto with relationship building is slow and steady wins the race. You don’t want to go from the first date to the wedding in a week. Strong relationships are built slowly over time. A carefully procured, organically grown community is the best way to attract your kind of people.

It is possible to pay for love, purchase ‘likes’ or ‘followers’. However, this is a relationship based on false pretenses. An ideal foundation is built on love and respect. Relationships are genuine interactions; it is not a popularity contest. This is my primary foundation belief of community building, is not a whirlwind romance. It is a slowly progressing process of discovery, common interests and goals.

I explore this fundamental concept in my Twitter training. Slow and steady wins valuable interactions!