When should I post? Should I have a weekly newsletter or a monthly one? How many times should I tweet per day?

The simple answer is, ‘I don’t know’. There is no magic formula, just give it a shot and see what happens. The truth is that we all have to start somewhere and refine as we go along. If your open rates are falling on your newsletter it could be the content you are sharing or it could be the frequency or it could be both.

You don’t know until you start making changes. The best way to handle this is one change at a time. Social situations are always complex and as John Lydgate famously said,

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”.

Just keep watching and learning and eventually you will find the correct path! The path that works for you!

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