Twitter Fundamental No. 3, The Importance of Narrative

“Those who tell the stories rule the world.” – Native American Proverb

So stories rule. Now that we have established that, what makes a good story?

A story needs 3 things, a beginning, middle and an end. Within that framework it also needs to convey something. It is bad form to bore an audience with a story that goes nowhere.

Never assume anything about your audience! Make sure you are clear about your message. What do you want them to understand about you? An audience is only going to agree to come along on a ride with you if they know where you are going.

Once you have established these points, you are ready to start telling your story in a series of Tweets. Don’t assume people know what you are thinking, be clear and tell people what you want them to take away from your conversations.

You are the storyteller, now go!