We keep track of link clicks, site visits, retweets and shares, but what does it all mean?

It means nothing unless it assists with telling the story you want to tell. Producing or sharing content means nothing unless it suites our particular goals.

Sharing content is important, but what is more important is the overall narrative you are building. Think of your content as a bread crumb trail to a much larger idea. Whether it is sourced or original content, make sure it sits within your personal or professional narrative. This over arching narrative builds a framework around your story to make it easier to share with others. Become a good story and others will tell it for you.

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