Transforming Stories into Strategic Narratives

The surge of storytelling: What it means and what it doesn't. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as critical in business communication, culture, and leadership. There’s a lot of excitement and commotion, for good reason. As much talk as there is about storytelling, there is…

Stop the Fatigue: Benefits-Based Messaging in Internal Communication

It is midway through 2024, and we are all tired. The rate of change, pressures on our time, and world events have exhausted us. Business news is just coverage of AI, with little room for creativity or new ways of thinking about how we work or would like to work. According to a New Yorker…