Strategic Future Narrative: Connecting Past, Present, and Future Goals

Organisations seek to innovate, adapt, and envision new futures in our fast-paced business landscape. Effective communication of these future visions can feel daunting in the hustle and bustle of day-to-day operations. While communication departments are adept at crafting engaging messages and disseminating information, they can face significant hurdles when envisioning a future that has yet…

Why Are We So Bad At Imagining The Future?

But this is not why is conceptualising what our lives will be like in the future is difficult. The wiring of our brains leads us to be bad at it. We evolved to think day by day. To survive situations as they occurred in weeks and months. And for hundreds of thousands of years, this has served us well.