When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.
When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.
Storytelling Built For Innovation 