Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
The surge of storytelling: What it means and what it doesn't. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as critical in business communication, culture, and leadership. There’s a lot of excitement and commotion, for good reason. As much talk as there is about storytelling, there is…
My dad has been in and out of the hospital for two different health issues. The past week has been a roller coaster of emotions, with progress on one health condition, until another one came along to derail any further progress. I was hoping for the best and fearing the worst. I was also waiting. Waiting for tests. Waiting for procedures. Waiting for updates. Waiting for a doctor to deliver test results.
When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.
When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.
Narrative Strategy and Storytelling for Organisations 