2025 Vision Unlocked: The Power of Strategic Storytelling

As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?

Small Story = Big Empathy

With storytelling, smaller is bigger. I recently met a screenwriter and he told me about a project he's working on, a cross-cultural romance. In his story, a feminist from the West falls in love with a chauvinist from the East. He was having trouble creating the backstories of these characters, why they are together despite their differences. We kept coming up against sticking points and the story wasn’t working.

Can Advertising Spend Buy You Love?

“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…

Be Fearless : Your Message Is Your Eye In The Storm

“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF.   It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…