In this blog, we'll explore methods for building empathy with your customers, delving beyond standard approaches to persona creation, and uncovering the emotional depth that drives more meaningful user insights.
When was the last time you heard a story that truly resonated with you? One that pulled you in, made you feel, and left a lasting impression? Crafting a powerful story is no accident—it's a skill that can be learned and refined. I focus on that in my 'Influential Storytelling' course, an online live training program I'm excited to be running in collaboration with the team at the Future Skills Academy.
We've all been there. Someone says, "Let me tell you a story," you settle in, expecting something engaging. Then what you get is... well, a list of things that happened. While hearing about someone's day is excellent, let me clarify: a list of things that happened is not a story.
I was sitting in a row of red theatre chairs at the Producers Club in Times Square. I had just finished two weeks of acting training in NYC, and we were reflecting on all we had been through as a class. The Miesner trainer leaned forward from his seat on the stage and asked, "Do…
In the world of storytelling, we glorify narratives of the extraordinary - epic adventures, heroic feats, and life-altering events that seem to lie outside our everyday existence. However, the true power of storytelling resides in the simplicity of the every day, in the stories of the relatable and familiar. These stories shape our perspectives, influence…
Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.
"I understood, through rehab, things about creating characters. I understood that creating whole people means knowing where we come from, how we can make a mistake and how we overcome things to make ourselves stronger." ― Samuel L. Jackson Character development is central to telling a good story. A story feels flat without well-rounded and believable…
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…
Life is not about the big stuff. Everything that is important is quite small. We tend to think of a person’s life as a long and complex story. A biography shouldn’t be a short easy read right? It should be a complex narrative that examines a person’s loves, struggles, accomplishments and failures. What if I…
Storytelling Built For Innovation 