Story – Page 2 – Narrative Strategy and Storytelling for Organisations

The Best Work Happens When Ideas Feel Safe Enough to Misbehave

May 7, 2026May 7, 2026by stayintouchwiththelambLeave a comment

I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant who introduces a profound idea, causing everyone to pause and absorb the insight.

If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook

May 5, 2026by stayintouchwiththelambLeave a comment

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once.

Every Great Storyteller’s Practice Includes Boredom

April 30, 2026by stayintouchwiththelambLeave a comment

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery.

Go From Persona to Person: Creating a Three Dimensional Character

February 21, 2025February 28, 2025by stayintouchwiththelambLeave a comment

In this blog, we'll explore methods for building empathy with your customers, delving beyond standard approaches to persona creation, and uncovering the emotional depth that drives more meaningful user insights.

Empathy, Connection, and Storytelling: A Look Into My Influential Storytelling Workshop

October 8, 2024by stayintouchwiththelambLeave a comment

When was the last time you heard a story that truly resonated with you? One that pulled you in, made you feel, and left a lasting impression? Crafting a powerful story is no accident—it's a skill that can be learned and refined. I focus on that in my 'Influential Storytelling' course, an online live training program I'm excited to be running in collaboration with the team at the Future Skills Academy.

Storytelling vs. a List of Things That Happened: There is a Difference

September 12, 2024by stayintouchwiththelambLeave a comment

We've all been there. Someone says, "Let me tell you a story," you settle in, expecting something engaging. Then what you get is... well, a list of things that happened. While hearing about someone's day is excellent, let me clarify: a list of things that happened is not a story.

Audience First: Where Acting, Storytelling, and Leadership Play Supporting Roles

April 19, 2024by stayintouchwiththelamb

I was sitting in a row of red theatre chairs at the Producers Club in Times Square. I had just finished two weeks of acting training in NYC, and we were reflecting on all we had been through as a class. The Miesner trainer leaned forward from his seat on the stage and asked, "Do…

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Sticky Power: Become an Everyday Storyteller

February 6, 2024by stayintouchwiththelamb

In the world of storytelling, we glorify narratives of the extraordinary - epic adventures, heroic feats, and life-altering events that seem to lie outside our everyday existence. However, the true power of storytelling resides in the simplicity of the every day, in the stories of the relatable and familiar. These stories shape our perspectives, influence…

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Crafting Strategic Narratives: Empowering Authentic Communication Through Respectful Storytelling

August 29, 2023August 30, 2023by stayintouchwiththelamb

Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.

Create Impactful Personas: Unleash the Power of Character Development

May 26, 2023May 26, 2023by stayintouchwiththelambLeave a comment

"I understood, through rehab, things about creating characters. I understood that creating whole people means knowing where we come from, how we can make a mistake and how we overcome things to make ourselves stronger." ― Samuel L. Jackson Character development is central to telling a good story. A story feels flat without well-rounded and believable…

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