Align Your Social Media and Business Goals!

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Goal + Great Tools = Results!Focus is everything!Life can get overwhelming. How do we decide what is important at any one moment.Keep your business goals and social media goals aligned. This can be achieved with focus.We can’t be on every social media platform! Nor should we be. We have to decide where our energy is…

Context Is Key To Online Communication

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It is important to understand your own point of view. Your version of what you are doing and why may not translate into something that other people can relate to or understand. Remember that your perception exists within the context of your life. Without proper definition your vision can get lost in fragmented versions of…

Your Story, Your Twitter, Your #Hashtag

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What are you passionate about? Last Wednesday evening at Twitterversity I had the pleasure of exploring other people's passions. Twitter is a tool, a conduit for getting your voice out into the world to share our passions. The really wonderful thing about Twitterversity is the connections and conversations that take place after the course has finished.…

Twitter Fundamental No. 6, Tell Your Story Like No One Else Can

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I had a wonderful lunch this week with a woman who wants to start her own business. In the course of the afternoon we fearlessly tackled the big questions of life, love, death and new beginnings. This exploration was meant to help her understand how to approach the beginning of her business. In the end…