Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
In the world of storytelling, we glorify narratives of the extraordinary - epic adventures, heroic feats, and life-altering events that seem to lie outside our everyday existence. However, the true power of storytelling resides in the simplicity of the every day, in the stories of the relatable and familiar. These stories shape our perspectives, influence…
Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.
"I understood, through rehab, things about creating characters. I understood that creating whole people means knowing where we come from, how we can make a mistake and how we overcome things to make ourselves stronger." ― Samuel L. Jackson Character development is central to telling a good story. A story feels flat without well-rounded and believable…
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…
Life is not about the big stuff. Everything that is important is quite small. We tend to think of a person’s life as a long and complex story. A biography shouldn’t be a short easy read right? It should be a complex narrative that examines a person’s loves, struggles, accomplishments and failures. What if I…
Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…
“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF. It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…
Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…
And then it happened… I used to think that the most magical phrase in storytelling was, ‘What happened next?’ But now I understand that we need the release from the next and the new of each chapter. We need to pause for a moment in a place and rest before the next twist and turn.…
Narrative Strategy and Storytelling for Organisations 