When I teach storytelling, two letters are constantly popping up. A & I. Surprised? No, me either. Whether I am teaching pitching, values-based messaging or storytelling, I have to talk about using AI. Or, more specifically, how not to use AI in writing.
It began with a WhatsApp message from Arne, the creative genius behind the Future Skills Academy, a global learning community. He had an idea: “Let’s run a 30-day storytelling challenge.” It was a brilliant concept. I got to work, sketching out 30 days of prompts to help people tell a story each day. We launched…
When it comes to storytelling, most of us are familiar with first-person ("I did this") and third-person ("They did that") stories. But there's another oft-overlooked and engaging point of view: second-person storytelling. Let's explore what second-person storytelling is and why it's a fantastic tool for communication professionals who want to put their audience in the driver's seat.
One of the greatest tragedies in the world is not getting what you want, and the other is getting it. I believe that was Oscar Wilde. Like most of his one-liners, it hits hard. It feels more true today than ever before in this rapid age of AI.
Friend and futurist Simon Waller invited me to explore the future of acting on his podcast, The Future with Friends. It led me to a surprising place. The conversation evolved into a discussion about the importance of emotion in navigating life as a human being. It led me to reflect on how emotion shapes communication. Not as something that drives us irrationally as a holdover from our distant past, but as the feature that has allowed humanity to outpace other species and thrive in increasingly complex societies.
We all have quirks that make us who we are. Maybe your best friend always starts the day with one perfect cup of coffee, followed by an orange juice, and then waits exactly 30 minutes before eating breakfast. That's their ritual. It's something you remember about them, not because it's wildly unique, but because it's…
"This Is F****ing Fantastic!" That was the opening line of a recent phone call with a client. I burst out laughing because I'd never heard her use language considered risque for work. But I got it; she loved it, and hearing it excited me, too. Why was she so happy? I'd helped craft a new…
In this blog, we'll explore methods for building empathy with your customers, delving beyond standard approaches to persona creation, and uncovering the emotional depth that drives more meaningful user insights.
As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?
When was the last time you heard a story that truly resonated with you? One that pulled you in, made you feel, and left a lasting impression? Crafting a powerful story is no accident—it's a skill that can be learned and refined. I focus on that in my 'Influential Storytelling' course, an online live training program I'm excited to be running in collaboration with the team at the Future Skills Academy.
Storytelling Built For Innovation 