Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
I love stories! I especially love interactive ones where you get to take part of the action. I had the opportunity to conduct an interactive Twitter story at a Content Strategy Melbourne meet up group. We collaboratively created a story about the age old narrative of man versus machine. Lilith is an artificial intelligence program…
What is letting go? It doesn’t refer to everything, it means removing what is not essential. What is not essential? It is things that consume your time and energy without fulfilling you or moving you forward. So for example, writing a book can be very time consuming, but it also fulfils a deep desire within…
When should I post? Should I have a weekly newsletter or a monthly one? How many times should I tweet per day? The simple answer is, ‘I don’t know’. There is no magic formula, just give it a shot and see what happens. The truth is that we all have to start somewhere and refine…
Sometimes less is more. Here is a simple message to remember at this time of year, and always! Love yourself!
One word is all you need to make a connection. One word can make people sit up, take notice and introduce themselves. We don’t need a lot of words to describe ourselves. We need one perfect word. What is your word? Mine is ‘story’. Discovering your word is not a simple task. It is an…
Telling the right stories to the right people can lead to connection.
What’s next? And then what happened? Two magical phrases every storyteller loves to hear. Your audience is on a journey with you until the end. How do you know if your story is good? Our collective experience of sharing life on this planet means if you think your story is good, most other people will…
We keep track of link clicks, site visits, retweets and shares, but what does it all mean? It means nothing unless it assists with telling the story you want to tell. Producing or sharing content means nothing unless it suites our particular goals. Sharing content is important, but what is more important is the overall…
It is a new year. Welcome to 2015! We are at the beginning, now all we have to decide is - "What do we want?" I do not want to be afraid to dream. It is only the fear which makes things impossible. I have started planning and new Twitterversity workshops and locations are on…
I was going to write a long blog post recapping the past year. It was a big one for me, and I wanted to share my reflections with you. Then I remembered that my best work is short, sweet and to the point. So I will leave you with - Change what isn't working. For…
Narrative Strategy and Storytelling for Organisations 