Why Should I Care About Your Content?

Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…

Explore Your Story

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Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…

Everyone Is A Storyteller!

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What’s next? And then what happened?  Two magical phrases every storyteller loves to hear. Your audience is on a journey with you until the end. How do you know if your story is good? Our collective experience of sharing life on this planet means if you think your story is good, most other people will…

Blog to Educate, Not Advertise!

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“Everyone you will ever meet knows something you don't.” - Bill Nye You are valuable. You have knowledge that other people do not. We all know something that someone else doesn’t. What do you want to share? This is the essence of blogging. In today’s world we are all educators. We are out there describing…

Your Story, Your Twitter, Your #Hashtag

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What are you passionate about? Last Wednesday evening at Twitterversity I had the pleasure of exploring other people's passions. Twitter is a tool, a conduit for getting your voice out into the world to share our passions. The really wonderful thing about Twitterversity is the connections and conversations that take place after the course has finished.…

Twitter Fundamental No. 6, Tell Your Story Like No One Else Can

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I had a wonderful lunch this week with a woman who wants to start her own business. In the course of the afternoon we fearlessly tackled the big questions of life, love, death and new beginnings. This exploration was meant to help her understand how to approach the beginning of her business. In the end…