Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
What’s next? And then what happened? Two magical phrases every storyteller loves to hear. Your audience is on a journey with you until the end. How do you know if your story is good? Our collective experience of sharing life on this planet means if you think your story is good, most other people will…
We keep track of link clicks, site visits, retweets and shares, but what does it all mean? It means nothing unless it assists with telling the story you want to tell. Producing or sharing content means nothing unless it suites our particular goals. Sharing content is important, but what is more important is the overall…
Everyone has a story to tell! Last evening I attended the graduation night for the course, "Have You Got A TED Talk In You?" with the Slow School of Business and Tedx Melbourne. One of the speakers, Bec Villanti, made a statement which struck me. It was a beautiful little nano second of truth which you…
Next week at Laneway Learning I will be leading a class using Twitter to explore the concept of interactive storytelling. The class is Tuesday the 10th of June 2014 at 8 pm. It will be possible to join the live interactions by following #LLStory. I am very excited to see how the story unfolds and…
It is important to understand your own point of view. Your version of what you are doing and why may not translate into something that other people can relate to or understand. Remember that your perception exists within the context of your life. Without proper definition your vision can get lost in fragmented versions of…
What are you passionate about? Last Wednesday evening at Twitterversity I had the pleasure of exploring other people's passions. Twitter is a tool, a conduit for getting your voice out into the world to share our passions. The really wonderful thing about Twitterversity is the connections and conversations that take place after the course has finished.…
Next month I am giving up movies and TV and other online visual entertainment. Why am I doing this? I want to see what happens. This week I have been cramming my head full of TV. That is what you do before giving something up right? You overload till you get sick of it and…
Twitter is rolling out changes to how your profile page looks and behaves. Your profile now has a larger header image to capitalise on when telling your business’s story. Popular Tweets will appear larger on the time line and important Tweets can be pinned the to the top of the page. The new images tab…
I had a wonderful lunch this week with a woman who wants to start her own business. In the course of the afternoon we fearlessly tackled the big questions of life, love, death and new beginnings. This exploration was meant to help her understand how to approach the beginning of her business. In the end…
Narrative Strategy and Storytelling for Organisations 